Insa-dong

Seoul

A bustling street lined with shops and trees, decorated with hanging lanterns.
A busy urban street with pedestrians, shops, and traditional red lanterns.
A street vendor's stall with various items for sale, including figurines, pottery, and decorative objects.
A collection of traditional paintings with various subjects including birds, flowers, and figures in historical attire.
A dense arrangement of colorful paper flowers in various shades of red, yellow, blue, and white.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. 

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery. 

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. 

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions


Insa-dong Hotel Deals

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is NT$5,717 per night from Oct 28 to Oct 29
NT$5,717
NT$6,288 total
Oct 28 - Oct 29
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,218 reviews)
"This was great place for walking to so many sites and for access to public transportation. I had the small room and it was all I needed. Great for sole traveler."

Reviewed on 2026/10/11

AMID HOTEL SEOUL
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NT$4,116 per night from Nov 8 to Nov 9
NT$4,116
NT$4,528 total
Nov 8 - Nov 9
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (2,165 reviews)
"Lovely large clean room that was also cleaned daily. Great reception and 24hr convenience store on site. Within walking distance to Myeongdong but nicely out the way. Would recommend this hotel."

Reviewed on 2026/10/11

HOTEL THE BOTANIK SEWOON MYEONGDONG
Roynet Hotel Seoul Mapo

Roynet Hotel Seoul Mapo

3 out of 5
67, Mapo-daero, Mapo-gu Seoul
The price is NT$5,763 per night from Oct 18 to Oct 19
NT$5,763
NT$6,339 total
Oct 18 - Oct 19
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness center, and parking (surcharge). Our guests praise the helpful staff ...
9.2/10 Wonderful! (1,239 reviews)
"The room was clean but really small, could barely open our luggages."

Reviewed on 2026/10/11

Roynet Hotel Seoul Mapo
Stanford Hotel Seoul

Stanford Hotel Seoul

4 out of 5
15, World Cup buk-ro 58-gil, Mapo-gu Seoul Seoul
The price is NT$4,073 per night from Nov 2 to Nov 3
NT$4,073
NT$4,481 total
Nov 2 - Nov 3
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and 2 restaurants. Popular attractions Gyeongbokgung Palace and Namdaemun ...
8.4/10 Very Good! (1,006 reviews)
"good stay. good food. nice people"

Reviewed on 2026/10/10

Stanford Hotel Seoul
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
The price is NT$2,739 per night from Oct 25 to Oct 26
NT$2,739
NT$3,013 total
Oct 25 - Oct 26
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,757 reviews)
"they do offer breakfast with many options , in Gangnam it is very worth and washer with dryer ( pay option) but still , location is good , staff 24 hours , very helpful , detail"

Reviewed on 2026/10/7

Toyoko Inn Seoul Gangnam
Hotel Gracery Seoul

Hotel Gracery Seoul

3 out of 5
12, Sejong-daero 12-gil, Jung-gu Seoul
The price is NT$6,313 per night from Nov 9 to Nov 10
NT$6,313
NT$6,945 total
Nov 9 - Nov 10
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,375 reviews)
"The hotel was mostly expensive and there was an additional charge for breakfast which I felt was a bit excessive. They operated as a nickel and dime entity. The hotel was clean and staff were very engaging. The manager greeted everyone and subsequently had a worker address any needs clients had. ..."

Reviewed on 2026/10/8

Hotel Gracery Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas and neighborhoods for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Hongdae

Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Insa-dong

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