Insa-dong

Seoul

A bustling street lined with shops and trees, decorated with hanging lanterns.
A busy urban street with pedestrians, shops, and traditional red lanterns.
A street vendor's stall with various items for sale, including figurines, pottery, and decorative objects.
A collection of traditional paintings with various subjects including birds, flowers, and figures in historical attire.
A dense arrangement of colorful paper flowers in various shades of red, yellow, blue, and white.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. 

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery. 

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. 

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions


Insa-dong Hotel Deals

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is NT$4,444 per night from Aug 2 to Aug 3
NT$4,444
NT$4,889 total
Aug 2 - Aug 3
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,145 reviews)
"Given the rating and expense, I was a bit disappointed with my stay. The best thing about the hotel was its location near a key subway line and many tourist hotspots (including the beautiful restored urban river, Cheonggyecheon, Jogyesa Buddhist temple and Insadong’s cool alleys and shops). But the ..."

Reviewed on 2026/7/8

AMID HOTEL SEOUL
N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is NT$3,124 per night from Jul 21 to Jul 22
NT$3,124
NT$3,436 total
Jul 21 - Jul 22
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (703 reviews)
"Location is the best right in middle of Insadong. Small room a bit tight for two people. The shower gets the floor all wet in Korean style bathroom. There’s little space by the sink for your toiletries. We had to use the closet outside by the mirror"

Reviewed on 2026/7/4

N285 Hotel Insadong
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is NT$8,952 per night from Jul 29 to Jul 30
NT$8,952
NT$10,832 total
Jul 29 - Jul 30
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,006 reviews)
"Beautiful hotel. Beautiful room. Incredible pool area (but unfortunately, it’s an extra fee which they don’t tell you until you see it on your bill - I didn’t like that. The breakfast buffet was wonderful."

Reviewed on 2026/7/5

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NT$5,630 per night from Aug 4 to Aug 5
NT$5,630
NT$6,193 total
Aug 4 - Aug 5
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,681 reviews)
"The hotel is very clean and washer/dryer are a bonus. Location is abt 5min to station. Walking distance to Gwangjang market."

Reviewed on 2026/7/8

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is NT$8,677 per night from Jul 20 to Jul 21
NT$8,677
NT$10,499 total
Jul 20 - Jul 21
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. ...
9.4/10 Exceptional! (1,501 reviews)
"We will return to this hotel on our next trip to Seoul."

Reviewed on 2026/7/6

Lotte Hotel World
Glad Mapo

Glad Mapo

3.5 out of 5
92, Mapo-daero, Mapo-gu Seoul Mapo
The price is NT$5,079 per night from Jul 30 to Jul 31
NT$5,079
NT$5,587 total
Jul 30 - Jul 31
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the helpful staff and ...
9.2/10 Wonderful! (1,004 reviews)
"Great stay at the Glad Mapo hotel in Seoul. Hotel is ideally located, right next to Gongdoek station which made travelling around Seoul very easy. Room was perfect with walk in shower and plenty of space. Breakfast was good especially the Asian selection. Highly recommend a stay here, very reasonable ..."

Reviewed on 2026/7/6

Glad Mapo
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas and neighborhoods for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Hongdae

Spend some time visiting places like Hongdae Street while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Bukchon Hanok Village. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Insa-dong

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