Insa-dong

Seoul

Insadong which includes shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong showing heritage elements as well as a family
Insadong which includes interior views and art
Insadong which includes outdoor art

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. 

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery. 

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. 

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit


Insa-dong Hotel Deals

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is NT$2,733 per night from Dec 8 to Dec 9
NT$2,733
NT$3,006 total
Dec 8 - Dec 9
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (929 reviews)
Excellent perfect location tons of amenities, great staff, a lot of places to eat, near everything, I would stay there again.

Reviewed on 2025/11/22

AMID HOTEL SEOUL
Dormyinn EXPRESS SEOUL Insadong

Dormyinn EXPRESS SEOUL Insadong

3 out of 5
20-9, Insadong-gil, Jongno-gu Seoul Jongno
The price is NT$2,498 per night from Dec 8 to Dec 9
NT$2,498
NT$2,748 total
Dec 8 - Dec 9
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms in our ...
9/10 Wonderful! (136 reviews)
Helpful staff

Reviewed on 2025/10/25

Dormyinn EXPRESS SEOUL Insadong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is NT$4,559 per night from Nov 30 to Dec 1
NT$4,559
NT$5,014 total
Nov 30 - Dec 1
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,152 reviews)
Great experience! Comfortable, clean, convenient to everything!

Reviewed on 2025/11/23

ENA Suite Hotel Namdaemun
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
Fully refundableReserve now, pay when you stay
The price is NT$4,718 per night from Dec 11 to Dec 12
NT$4,718
NT$5,709 total
Dec 11 - Dec 12
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
8.8/10 Excellent! (1,001 reviews)
Clean, filtered water and coffee maker available in room which is convenient for longer stays.

Reviewed on 2025/11/14

Grand Hyatt Seoul
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is NT$3,629 per night from Dec 8 to Dec 9
NT$3,629
NT$3,992 total
Dec 8 - Dec 9
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,806 reviews)
All good. Comfortable. 10 mins walk to the Myeongdong night street

Reviewed on 2025/11/23

LOTTE CITY HOTEL MYEONGDONG
Shilla Stay Seodaemun Seoul Station

Shilla Stay Seodaemun Seoul Station

4 out of 5
76, Chungjeong-ro, Seodaemun-gu Seoul Seoul
The price is NT$2,786 per night from Dec 2 to Dec 3
NT$2,786
NT$3,065 total
Dec 2 - Dec 3
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.6/10 Excellent! (1,690 reviews)
An amazing stay as always. Good location

Reviewed on 2025/11/14

Shilla Stay Seodaemun Seoul Station
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Insa-dong

Insadong which includes interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Bosingak Belfry and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(380 area reviews)

Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.

Jongno-gu
Myeongdong showing shopping, street scenes and a city

Myeong-dong

5/5(2 area reviews)

Major shopping and tourism hub, Myeongdong boasts mid-to-high priced retail stores, international brands, and Korean cosmetics. Explore pedestrian-friendly streets, visit Myeongdong Cathedral, and easily access Seoul Subway Lines 2 and 4.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(1,180 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Dongdaemun History and Culture Park and Myeongdong Street.

Jung-gu
Deoksugung Palace featuring a garden as well as a small group of people

Sogong-dong

Visitors to Sogong-dong love its popular shops, and you can check out Seoul Museum of Art and Sungnyemun Gate. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Sogong-dong
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Dongdaemun History and Culture Park and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong


Insa-dong