Insa-dong

Seoul

Insadong which includes shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong showing heritage elements as well as a family
Insadong which includes interior views and art
Insadong which includes outdoor art

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. 

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery. 

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. 

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit


Insa-dong Hotel Deals

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is NT$2,499 per night from Jan 13 to Jan 14
NT$2,499
NT$2,749 total
Jan 13 - 2026/1/14
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (966 reviews)
Staff was exceptional and they really helped me a lot during my stay. I can understand why they won the luxury award for 2025 because they really do go out of their way to make the guest feel at home. Special mention to.Guly, Sue, Yopn, Andy, Cliff, Anma and I hope I'm not forgetting anyone else

Reviewed on 2025/12/12

AMID HOTEL SEOUL
Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu Seoul Seoul
Fully refundable
The price is NT$3,160 per night from Jan 5 to Jan 6
NT$3,160
NT$3,476 total
Jan 5 - 2026/1/6
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and a business center. Our guests praise the helpful staff and the clean rooms in our reviews. ...
9.2/10 Wonderful! (999 reviews)
방이 넓고 깨끗해서 잠을 잘잤습니다. 소음도 전혀 들리지 않고 근처 맛집도 많아서 다음에도 머물고 싶은 숙소였습니다.

Reviewed on 2025/11/29

Hotel Sunbee Insadong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is NT$2,642 per night from Jan 18 to Jan 19
NT$2,642
NT$2,907 total
Jan 18 - 2026/1/19
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,221 reviews)
We had a beautiful and excellent stay! Definitely will stay here again on our next visit.

Reviewed on 2025/12/20

ENA Suite Hotel Namdaemun
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu Seoul Seoul
The price is NT$1,942 per night from Jan 21 to Jan 22
NT$1,942
NT$2,136 total
Jan 21 - 2026/1/22
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms in ...
8.6/10 Excellent! (1,868 reviews)
Clean room and great location

Reviewed on 2025/12/15

Sotetsu Hotels The Splaisir Seoul Myeongdong
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NT$2,944 per night from Jan 18 to Jan 19
NT$2,944
NT$3,238 total
Jan 18 - 2026/1/19
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (983 reviews)
The hotel was beautiful and very quiet. First hotel I couldn’t hear any neighbors. The room was spacious and having a full kitchen and washer/dryer in the unit made it so convenient.

Reviewed on 2025/12/22

HOTEL THE BOTANIK SEWOON MYEONGDONG
Royal Hotel Seoul

Royal Hotel Seoul

4.5 out of 5
61, Myeongdong-gil, Jung-gu Seoul
The price is NT$2,952 per night from Jan 20 to Jan 21
NT$2,952
NT$3,247 total
Jan 20 - 2026/1/21
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, a full-service spa, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,237 reviews)
Great spacious, quiet room with lounge access which includes tea, coffee, snacks. The Grand restaurant was also excellent where I had 2 lunches & 1 breakfast. It is a convenient location to shopping & street food, which looked good but I did nit try since I don't like eating standing up. Will stay ...

Reviewed on 2025/12/15

Royal Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Insa-dong

Insadong which includes interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Bosingak Belfry and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(380 area reviews)

Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.

Jongno-gu
These mung bean pancakes

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong showing shopping, street scenes and a city

Myeong-dong

5/5(2 area reviews)

Major shopping and tourism hub, Myeongdong boasts mid-to-high priced retail stores, international brands, and Korean cosmetics. Explore pedestrian-friendly streets, visit Myeongdong Cathedral, and easily access Seoul Subway Lines 2 and 4.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(1,180 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Chungmu-ro.

Jung-gu
Deoksugung Palace featuring a garden as well as a small group of people

Sogong-dong

Visitors to Sogong-dong love its popular shops, and you can check out Seoul Museum of Art and Sungnyemun Gate. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong

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