Florence, AL

Travel Guide

Florence
Florence
Florence
Florence
Florence
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

4.5/5(19 area reviews)

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is NT$5,363 per night from May 6 to May 7
NT$5,363
NT$6,191 total
May 6 - May 7
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (860 reviews)
Perfect location, clean and tidy, parking available though not part of the hotel. Staff was terrific.

Reviewed on 2026/4/28

The Stricklin Hotel
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is NT$8,481 per night from May 17 to May 18
NT$8,481
NT$9,753 total
May 17 - May 18
includes taxes & fees
Book a stay at this spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9.2/10 Wonderful! (779 reviews)
Very good staff, nice property, clean rooms. Roomkey devices were finicky, great bar and pool area. Honestly the only real issue is the 1ply paper —. You would think for the nightly price they could find 50c for better paper

Reviewed on 2026/4/19

Renaissance Shoals Resort & Spa
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is NT$3,718 per night from May 3 to May 4
NT$3,718
NT$4,276 total
May 3 - May 4
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (804 reviews)
It was little older hotel but the rooms were really nice and clean. The bed was super co

Reviewed on 2026/4/25

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Phoenix All Suites West Hotel

Phoenix All Suites West Hotel

3.5 out of 5
533 W. Beach Blvd. Gulf Shores AL
Book a stay at this beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Popular attractions Gulf Shores Beach and Gulf State ...
8.6/10 Excellent! (830 reviews)
The bed was horrible . The pool didn’t look super clean and the hot tub was cracked. Everything else was good .

Reviewed on 2026/4/27

Phoenix All Suites West Hotel
Anthem House Huntsville MidCity, powered by Placemakr

Anthem House Huntsville MidCity, powered by Placemakr

4 out of 5
945 NW Mid City Drive Huntsville AL
Stay at this apartment in Huntsville. Enjoy free WiFi, a 24-hour fitness center, and parking (surcharge). Popular attractions US Space and Rocket Center and ...
9.4/10 Exceptional! (87 reviews)
Had a great stay, will definitely stay there again if in Huntsville.

Reviewed on 2026/4/24

Anthem House Huntsville MidCity, powered by Placemakr
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW Madison AL
Book a stay at this business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (265 reviews)
I will stay here again very clean and updated. This is a perfect hotel you just have to drive into town to get food but it’s quiet area.

Reviewed on 2026/4/21

stayAPT Suites Madison-Greenbrier
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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