Florence, AL

Travel Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Find the best Florence areas and neighborhoods for the activities you enjoy most. Learn more about Florence
Learn more about Florence

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is NT$4,973 per night from Oct 29 to Oct 30
NT$4,973
per night
Oct 29 - Oct 30
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (941 reviews)
"Love this hotel. It’s my go to when I go to Florence. Lovely people who operate the hotel. Cool hotel. Walking distance to food shopping. Wine bars. And Big Bad Breakfast is a must! ❤️❤️❤️"

Reviewed on 2026/10/24

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is NT$2,816 per night from Nov 15 to Nov 16
NT$2,816
per night
Nov 15 - Nov 16
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
Comfort Suites Florence Shoals Area
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

2.5 out of 5
180 Etta Gray Street Florence AL
The price is NT$3,422 per night from Nov 8 to Nov 9
NT$3,422
per night
Nov 8 - Nov 9
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
9/10 Wonderful! (653 reviews)
"Fine hotel for the purpose. Our room smelled pretty heavily of musty dog."

Reviewed on 2026/10/26

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Anthem House Huntsville MidCity, powered by Placemakr

Anthem House Huntsville MidCity, powered by Placemakr

4 out of 5
945 NW Mid City Drive Huntsville AL
Stay at this apartment in Huntsville. Enjoy free WiFi, a 24-hour fitness center, and parking (surcharge). Popular attractions The Orion Amphitheater and Bridge ...
9.6/10 Exceptional! (259 reviews)
"Everything about our stay was flawless except our room wasnt available until around 6:00 which threw off our plans for the evening. Still, a great place to stay. Pricey, but worth the spend for a great weekend. Would return"

Reviewed on 2026/10/27

Anthem House Huntsville MidCity, powered by Placemakr
stayAPT Suites Auburn

stayAPT Suites Auburn

4 out of 5
1656 South College Street Auburn AL
Book a stay at this business-friendly aparthotel in Auburn. Enjoy free WiFi, free parking, and a 24-hour fitness center. Our guests praise the helpful staff ...
8.8/10 Excellent! (343 reviews)
"Room clean, desk attendant very nice. Room big, but what I expected in kitchen ware was less than stellar. Expected a little more for price. Looks like extended stay mostly but for one night guest with a kitchen it lacked a little."

Reviewed on 2026/10/23

stayAPT Suites Auburn
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW Madison AL
Book a stay at this business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.2/10 Wonderful! (319 reviews)
"Very nice hotel… It was very clean…"

Reviewed on 2026/10/26

stayAPT Suites Madison-Greenbrier
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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