Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Default Image

East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (786 reviews)
Lovely staff, really helpful. We stayed on a below freezing night, and the heater warmed up the room really well. Plus great location

Reviewed on 2025/11/12

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is NT$3,270 per night from Nov 29 to Nov 30
NT$3,270
NT$3,761 total
Nov 29 - Nov 30
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (737 reviews)
The hotel smells clean and fresh when you walk in and throughout. The staff were very friendly, courteous, and helpful at check in and out. The room was spacious, very clean, quiet, and comfortable. Bathroom was very clean with plenty of towels. Breakfast was eggs, sausage, biscuits, gravy, yogurt, ...

Reviewed on 2025/11/15

Comfort Suites Florence Shoals Area
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
The price is NT$1,939 per night from Nov 22 to Nov 23
NT$1,939
NT$2,230 total
Nov 22 - Nov 23
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (879 reviews)
Very helpful, friendly front desk check in person. Room was clean, nicely decorated and refrigerator, microwave, coffee maker, and supplies. Breakfast had choices. I would recommend this hotel to my friends and others who asked. Best value for the money.

Reviewed on 2025/11/18

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
7 Mi to Tennessee River: Home w/ Patio in Florence

7 Mi to Tennessee River: Home w/ Patio in Florence

3 out of 5
Florence AL
Stay at this cottage in Florence. Enjoy air conditioning. Popular attractions Cox Creek Tennis Center and Larimore Home are located nearby.
7 Mi to Tennessee River: Home w/ Patio in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit