Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Fully refundableReserve now, pay when you stay
The price is NT$5,440 per night from Oct 14 to Oct 15
NT$5,440
NT$6,039 total
Oct 14 - Oct 15
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (756 reviews)
"Excellent stay! Loved the old building vibe and rhe beauty of it all. Great stay."

Reviewed on 2025/9/28

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is NT$2,050 per night from Oct 7 to Oct 8
NT$2,050
NT$2,358 total
Oct 7 - Oct 8
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (842 reviews)
"Clean rooms"

Reviewed on 2025/9/14

Baymont by Wyndham Florence/Muscle Shoals
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is NT$7,867 per night from Nov 2 to Nov 3
NT$7,867
NT$9,047 total
Nov 2 - Nov 3
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (737 reviews)
"Great stay!"

Reviewed on 2025/9/24

Renaissance Shoals Resort and Spa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (214 reviews)
"Love everything about this hotel, clean rooms, spacious"

Reviewed on 2025/9/28

stayAPT Suites Madison-Greenbrier
stayAPT Suites Montgomery

stayAPT Suites Montgomery

2.5 out of 5
5000 Woodmere Blvd, Montgomery, AL
Book a stay at this business-friendly aparthotel in Montgomery. Enjoy free WiFi, free parking, and a fitness center. Our guests praise the helpful staff in our ...
8.8/10 Excellent! (218 reviews)
"Staff was amazing everything was clean as a whistle and the air conditioning was immaculate i will be back to visit"

Reviewed on 2025/9/25

stayAPT Suites Montgomery
stayAPT Suites Auburn

stayAPT Suites Auburn

3.5 out of 5
1656 South College Street, Auburn, AL
Stay at this 3.5-star aparthotel in Auburn. Enjoy free WiFi, free parking, and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (250 reviews)
"Kind of hard to find, could use some signs on the street. otherwise, very clean and spacious. friendly and communicative staff, easy after hours check in"

Reviewed on 2025/9/29

stayAPT Suites Auburn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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