Florence, AL

Travel Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Find the best Florence areas and neighborhoods for the activities you enjoy most. Learn more about Florence
Learn more about Florence

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is NT$9,303 per night from Jul 15 to Jul 16
NT$9,303
NT$10,698 total
Jul 15 - Jul 16
includes taxes & fees
Book a stay at this spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9.2/10 Wonderful! (797 reviews)
"We have been going to this resort for 6-7 years. They did a Reno last year and the rooms are nice, however cleaning in the common areas is not what it could be. The other change is allowing visitors a day pass to the pool area on July 4 made it so crowded that it wasn’t enjoyable. Also, the communication ..."

Reviewed on 2026/7/6

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Fully refundableReserve now, pay when you stay
The price is NT$5,475 per night from Jul 12 to Jul 13
NT$5,475
NT$6,321 total
Jul 12 - Jul 13
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (890 reviews)
"The property was absolutely amazing. Loved everything about it. And being right in the center of town was a nice feature. The staff was unbelievably kind and nice and generous. Having the restaurant downstairs was so convenient as well as the gift shop. However, the parking was a little bit tricky ..."

Reviewed on 2026/6/25

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
Fully refundableReserve now, pay when you stay
The price is NT$2,446 per night from Jul 12 to Jul 13
NT$2,446
NT$2,813 total
Jul 12 - Jul 13
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (957 reviews)
"It smelled nasty it looked nasty we left early they charged me $60 more after paying in this app $200 and we got lice from staying at the hotel"

Reviewed on 2026/7/5

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Anthem House Huntsville MidCity, powered by Placemakr

Anthem House Huntsville MidCity, powered by Placemakr

4 out of 5
945 NW Mid City Drive Huntsville AL
Stay at this apartment in Huntsville. Enjoy free WiFi, a 24-hour fitness center, and parking (surcharge). Popular attractions The Orion Amphitheater and Bridge ...
9.4/10 Exceptional! (136 reviews)
"Everything was great except the pool cleaning was not timely enough. We did visit during the 4th of July weekend so there was more pool activity than usual but it should've been accounted for. Otherwise everything was great!"

Reviewed on 2026/7/11

Anthem House Huntsville MidCity, powered by Placemakr
The Cabins at Gulf State Park

The Cabins at Gulf State Park

3 out of 5
20111 State Park Road Gulf Shores AL
Book a stay at this business-friendly cabin in Gulf Shores. Enjoy free WiFi, free parking, and a free beach shuttle. Popular attractions Gulf State Park and ...
9.8/10 Exceptional! (59 reviews)
"Lakeside cabins were great for kids."

Reviewed on 2026/7/5

The Cabins at Gulf State Park
Turquoise Place Beachside Retreat

Turquoise Place Beachside Retreat

4 out of 5
26302 Perdido Beach Blvd Orange Beach AL
Book a stay at this beach apartment in Orange Beach. Enjoy free WiFi, free parking, and a beach locale. Popular attractions Orange Beach Beaches and The Wharf ...
Turquoise Place Beachside Retreat
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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