Samseong-dong

Seoul

A modern indoor space with a glass staircase, metal scaffolding, and a sign reading "North".
A large bronze sculpture of a hand holding a bottle labeled "GANG NAMI STYLE" in an urban setting with tall buildings and a clear sky.
A modern shopping mall with escalators, glass railings, and illuminated signs.
A Zara Home store with a modern interior design, featuring a bed, a mannequin, and various home decor items.
A cluster of modern skyscrapers with reflective glass facades under a clear blue sky.
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Stay near popular Samseong-dong attractions


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is NT$4,105 per night from Aug 11 to Aug 12
NT$4,105
NT$4,515 total
Aug 11 - Aug 12
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,867 reviews)
"- Coin laundry on the 9th floor only accepts 1000W Korean Won. - Choice of complimentary coffee could have been better. - Desk and Ottoman/ Pouffe is too small, no chair is provided making long computer work very uncomfortable."

Reviewed on 2026/7/13

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is NT$10,718 per night from Aug 12 to Aug 13
NT$10,718
NT$12,969 total
Aug 12 - Aug 13
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.6/10 Exceptional! (1,000 reviews)
"Clean, modern, business luxury type hotel. Location is decent (right above coex and 2 metro stations). Taxis are a problem especially during rush hour. For foreigners, it is particularly even more difficult as 1) there is basically no flagging down taxis even at the hotel as all taxis even when dropping ..."

Reviewed on 2026/7/10

Grand InterContinental Seoul Parnas by IHG
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
The price is NT$8,912 per night from Aug 6 to Aug 7
NT$8,912
NT$10,784 total
Aug 6 - Aug 7
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.4/10 Exceptional! (213 reviews)
"Overall experience I recommend thanks"

Reviewed on 2026/7/13

The Westin Seoul Parnas
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is NT$10,608 per night from Aug 5 to Aug 6
NT$10,608
NT$12,836 total
Aug 5 - Aug 6
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,000 reviews)
"Beautiful hotel. Beautiful room. Incredible pool area (but unfortunately, it’s an extra fee which they don’t tell you until you see it on your bill - I didn’t like that. The breakfast buffet was wonderful."

Reviewed on 2026/7/5

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NT$6,028 per night from Jul 22 to Jul 23
NT$6,028
NT$6,631 total
Jul 22 - Jul 23
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,721 reviews)
"The room was a bit tight"

Reviewed on 2026/7/15

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is NT$6,703 per night from Aug 10 to Aug 11
NT$6,703
NT$8,111 total
Aug 10 - Aug 11
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. ...
9.4/10 Exceptional! (1,493 reviews)
"Good place"

Reviewed on 2026/7/16

Lotte Hotel World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Samseong-dong

Find the best Samseong-dong areas and neighborhoods for the activities you enjoy most. Learn more about Samseong-dong
Learn more about Samseong-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Hongdae

Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Bukchon Hanok Village. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Samseong-dong

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