Samseong-dong

Seoul

Samseong-dong
Samseong-dong
Samseong-dong
Samseong-dong
Samseong-dong
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit


Samseong-dong Hotel Deals

Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is NT$4,765 per night from Apr 19 to Apr 20
NT$4,765
NT$5,242 total
Apr 19 - Apr 20
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.4/10 Very Good! (1,001 reviews)
Clean room, comfortable bed.

Reviewed on 2026/3/25

Shilla Stay Samsung COEX Center
L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is NT$5,083 per night from Apr 19 to Apr 20
NT$5,083
NT$5,591 total
Apr 19 - Apr 20
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,819 reviews)
Very nice hotel and location.will go back again.

Reviewed on 2026/4/2

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is NT$12,496 per night from Apr 26 to Apr 27
NT$12,496
NT$15,120 total
Apr 26 - Apr 27
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.6/10 Exceptional! (1,002 reviews)
This place was easy. 3 malla connected to each other and all the staff in the hotel are very courteous and helpful. I will recommend everyone stays at the hotel, especially if you’re a first time in Korea.

Reviewed on 2026/4/1

Grand InterContinental Seoul Parnas by IHG
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
The price is NT$5,741 per night from Apr 22 to Apr 23
NT$5,741
NT$6,947 total
Apr 22 - Apr 23
includes taxes & fees
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,576 reviews)
This place was amazing! Everyone was super friendly and attentive. The place was clean and the buffet was delicious. The location was perfect for our stay as the mall was right next door and had access to all sorts of different restaurants. The subway entrance is easy to get through the mall. 10/10 ...

Reviewed on 2026/4/2

Oakwood Premier Coex Center
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
The price is NT$11,648 per night from Apr 19 to Apr 20
NT$11,648
NT$14,095 total
Apr 19 - Apr 20
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.4/10 Exceptional! (137 reviews)
Everything at this hotel was unbelievable the rooms the food the service was five star

Reviewed on 2026/4/2

The Westin Seoul Parnas
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NT$5,634 per night from Apr 28 to Apr 29
NT$5,634
NT$6,197 total
Apr 28 - Apr 29
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,218 reviews)
The hotel is very nice and comfortable. The breakfast is great, the suite has washer, dryer, an amazing steaming machine. The kitchen is completely unequipped, not even basics like plates, and the amenities are extra (you need to pay extra to use the playroom). Overall we really enjoyed our stay ...

Reviewed on 2026/4/3

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam-gu

Gangnam-gu

4.5/5(676 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Yeoksam 1-dong

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Cheonggyecheon canal near Dongdaemun district, Seoul, South Korea

Dongdaemun-gu

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Dongdaemun-gu


Samseong-dong

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