Samseong-dong

Seoul

Samseong-dong featuring interior views
Samseong-dong showing outdoor art
Samseong-dong which includes interior views and shopping as well as a small group of people
Samseong-dong which includes shopping, signage and interior views
Samseong-dong featuring a city and a skyscraper
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is NT$4,688 per night from Apr 19 to Apr 20
NT$4,688
NT$5,157 total
Apr 19 - Apr 20
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,806 reviews)
Well equipped gym

Reviewed on 2026/3/24

L7 GANGNAM by LOTTE HOTELS
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is NT$4,795 per night from Apr 19 to Apr 20
NT$4,795
NT$5,274 total
Apr 19 - Apr 20
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.4/10 Very Good! (1,013 reviews)
As I am just traveling one night to COES for trade fair, the walking distance below 5 mins reaching to COES is definitely the most attractive point to use this hotel.

Reviewed on 2026/3/20

Shilla Stay Samsung COEX Center
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is NT$12,616 per night from Apr 12 to Apr 13
NT$12,616
NT$15,265 total
Apr 12 - Apr 13
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.6/10 Exceptional! (1,000 reviews)
Excellent food esp breakfast. Concierge staff seemed slightly preoccupied and didn’t acknowledge my presence.

Reviewed on 2026/3/21

Grand InterContinental Seoul Parnas by IHG
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
The price is NT$5,777 per night from Apr 23 to Apr 24
NT$5,777
NT$6,990 total
Apr 23 - Apr 24
includes taxes & fees
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,572 reviews)
Excellent location

Reviewed on 2026/3/24

Oakwood Premier Coex Center
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is NT$6,787 per night from Apr 22 to Apr 23
NT$6,787
NT$7,466 total
Apr 22 - Apr 23
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,180 reviews)
Stayed for 7 nights Inconsistent Make up Room. First attempt of Make up Room - Did not empty the rubbish bin in the room 2nd Attempt of Make up Room - Given new towel but did not clear dirty towels Tea bag and sachet coffee not top up

Reviewed on 2026/3/25

HOTEL THE BOTANIK SEWOON MYEONGDONG
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
Fully refundableReserve now, pay when you stay
The price is NT$5,754 per night from Apr 21 to Apr 22
NT$5,754
NT$6,329 total
Apr 21 - Apr 22
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (2,968 reviews)
The room was clean and neat at all times, hotel staff are polite and able to converse in English therefore no issue.

Reviewed on 2026/3/25

LOTTE CITY HOTEL MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(676 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Night life in Gangnam. #SpringFun

Yeoksam 1-dong

If you're spending time in Yeoksam 1-dong, check out sights like Kukkiwon or Teheran-ro and hop on the metro to see more the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seoul Forest showing a garden and a bridge

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like KEPCO Art Center.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itaewon Antique Furniture Street and Itawon Street. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Cheonggyecheon canal near Dongdaemun district, Seoul, South Korea

Dongdaemun-gu

4/5(44 area reviews)

Home to the University of Seoul and bustling Cheongnyangni Station, Dongdaemun District offers a lively atmosphere with Gyeongdong Market's herbal medicine and agricultural delights. Explore cultural sites like King Sejong Memorial and Seonnongdan.

Dongdaemun-gu


Samseong-dong

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