West End

London

West End showing heritage architecture, a city and street scenes
West End which includes a city, street scenes and signage
Covent Garden
Covent Garden featuring a city and street scenes as well as a couple
West End showing shopping, city views and a city

Explore one of Europe’s busiest shopping strips, sing along at a musical show, or simply watch the world go by.

Once a haven for the London’s privileged elite, today West End is London’s cultural and retail epicenter, attracting visitors from all over the world. The area is packed with some of the city’s most notable streets, squares and parks.

The West End broadly refers to the shopping district around Oxford, Regent and Bond streets, the entertainment districts of Leicester Square and Covent Garden, and Westminster. Notable West End locales include Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park. These areas are all conveniently connected by the London Underground. 

Step from the escalator at Oxford Circus Underground station and into the swarm of busy Londoners and tourists. Explore the franchise flagship stores and designer boutiques of Oxford Street, one of the busiest in Europe. Check out British retail institutions, such as Selfridges & Co. and Marks & Spencer. Rediscover your inner child amid the magical displays at a number of toys geared toward young ones. 

Once you’ve explored Oxford Street, retire to one of the West End’s quieter and quirkier shopping precincts, such as Market Place, St. Christopher’s Place or Newburgh Quarter. 

There’s plenty to do if the weather is gray. Check out the portraits of British heroes and icons throughout history in the National Portrait Gallery, one of thirty museums and galleries in the area.

At night, the West End lights up as theater-goers pour from the Underground and friendly chatter spills from traditional pubs, restaurants and bars. With 50 live theater venues in the West End alone, there’s no excuse for leaving London without seeing at least one show. Pick up a free local paper or theater guide to help you choose from the myriad of musicals, comedies and Shakespearean classics on offer. Or, simply grab a ticket to Agatha Christie’s The Mousetrap, the longest running show in the world. For some behind-the-scenes drama and scandal, join the History of Theatreland Walking Tour. 

The West End is located to the west of Charing Cross. The Underground stops in various spots in and around the area, as do city buses. 


Popular places to visit


West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is NT$3,163 per night from Dec 25 to Dec 26
NT$3,163
NT$3,795 total
Dec 25 - Dec 26
includes taxes & fees
Stay at this hotel in London. Enjoy free WiFi, a 24-hour front desk, and premium bedding. Our guests praise the helpful staff and the clean rooms in our reviews. ...
7.4/10 Good! (5,396 reviews)
Clean room

Reviewed on 2025/11/24

Zedwell Piccadilly Circus
The Z Hotel Holborn

The Z Hotel Holborn

3 out of 5
75 Kingsway London England
The price is NT$2,940 per night from Dec 25 to Dec 26
NT$2,940
NT$3,942 total
Dec 25 - Dec 26
includes taxes & fees
Stay at this hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions The British Museum and Leicester Square are ...
8.4/10 Very Good! (554 reviews)
Hotel is in a great location, staff are very helpful. The rooms are INCREDIBLY small, and the bathroom a little exposed, but perfectly sufficient of all you are doing is sleeping there and using as a base. Reading light and blinds were broken in our room but didn’t prevent us having a great nights ...

Reviewed on 2025/11/24

The Z Hotel Holborn
Radisson Blu Hotel, London Euston Square

Radisson Blu Hotel, London Euston Square

4 out of 5
130 Tottenham Court Road London England
The price is NT$5,139 per night from Dec 14 to Dec 15
NT$5,139
NT$6,166 total
Dec 14 - Dec 15
includes taxes & fees
Book a stay at this business-friendly hotel in London. Enjoy free WiFi, breakfast (surcharge), and 24-hour room service. Our guests praise the breakfast and ...
8.2/10 Very Good! (2,111 reviews)
The room was clean and quiet, excellent staff and great location

Reviewed on 2025/11/20

Radisson Blu Hotel, London Euston Square
The Langham, London

The Langham, London

5 out of 5
1C Portland Place London England
The price is NT$20,712 per night from Dec 19 to Dec 20
NT$20,712
NT$24,855 total
Dec 19 - Dec 20
includes taxes & fees
Book a stay at this luxury hotel in London. Enjoy free WiFi, a full-service spa, and 2 bars/lounges. Our guests praise the helpful staff in our reviews. Popular ...
9.4/10 Exceptional! (1,002 reviews)
loved the beds, and the concierge floor bar and restaurant, special shout out to Luis, Ace, and the fellow who works most nights, and is in charge, they are all great. The gym needs a stationary recumbent bike (0ne with a back on the seat) and they close the bar too much for private functions so ...

Reviewed on 2025/11/24

The Langham, London
The Cumberland, London

The Cumberland, London

4.5 out of 5
1 Great Cumberland Place London England
The price is NT$5,725 per night from Dec 14 to Dec 15
NT$5,725
NT$6,870 total
Dec 14 - Dec 15
includes taxes & fees
Book a stay at this business-friendly hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the breakfast and ...
8.6/10 Excellent! (1,422 reviews)
A great hotel but if u want a nice quite hotel it’s not for u it’s extremely busy and loud it’s more very similar to a hard rock hotel so very fresh but crazy, vip lounge is great apart from they said u get canopies well nuts r not canopies very disappointed with that bit but the drinks was great ...

Reviewed on 2025/11/17

The Cumberland, London
Nobu London Portman Square

Nobu London Portman Square

5 out of 5
22 Portman Square London England
The price is NT$11,926 per night from Dec 21 to Dec 22
NT$11,926
NT$14,311 total
Dec 21 - Dec 22
includes taxes & fees
Book a stay at this luxury hotel in London. Enjoy free WiFi, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. Popular ...
8.8/10 Excellent! (397 reviews)
It was consistent with its usual high standard

Reviewed on 2025/11/24

Nobu London Portman Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around West End

Mayfair

Mayfair

Mayfair is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Bond Street. See more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station.

Mayfair
Soho

Soho

Travelers to Soho praise its fantastic nightlife. If you've got some more time to explore, be sure to make a stop by Oxford Street and Soho Square.

Soho
Pollock\'s Toy Museum showing street scenes as well as an individual male

Fitzrovia

Oxford Street and Tottenham Court Road are top sights in Fitzrovia, and you should be sure to explore the popular shops. Hop aboard the metro at Warren Street Underground Station or Great Portland Street Underground Station to see more sights in the area.

Fitzrovia
Marylebone High Street which includes street scenes and autumn leaves

Marylebone

4.5/5(63 area reviews)

Oxford Street and Madame Tussauds Wax Museum are top sights in Marylebone, and you should be sure to explore the popular shops. Hop aboard the metro at Baker Street Station or Marylebone Underground Station to see more sights in the area.

Marylebone
Bloomsbury showing heritage architecture and street scenes

Bloomsbury

4.5/5(1,203 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Admiralty Arch showing heritage architecture

St James

St James is known for its ample dining options, and you can make a stop by Piccadilly Circus and St. James's Square while in the area.

St James


West End