West End

London

West End showing heritage architecture, a city and street scenes
West End which includes a city, street scenes and signage
Covent Garden
Covent Garden featuring a city and street scenes as well as a couple
West End showing shopping, city views and a city

Explore one of Europe’s busiest shopping strips, sing along at a musical show, or simply watch the world go by.

Once a haven for the London’s privileged elite, today West End is London’s cultural and retail epicenter, attracting visitors from all over the world. The area is packed with some of the city’s most notable streets, squares and parks.

The West End broadly refers to the shopping district around Oxford, Regent and Bond streets, the entertainment districts of Leicester Square and Covent Garden, and Westminster. Notable West End locales include Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park. These areas are all conveniently connected by the London Underground. 

Step from the escalator at Oxford Circus Underground station and into the swarm of busy Londoners and tourists. Explore the franchise flagship stores and designer boutiques of Oxford Street, one of the busiest in Europe. Check out British retail institutions, such as Selfridges & Co. and Marks & Spencer. Rediscover your inner child amid the magical displays at a number of toys geared toward young ones. 

Once you’ve explored Oxford Street, retire to one of the West End’s quieter and quirkier shopping precincts, such as Market Place, St. Christopher’s Place or Newburgh Quarter. 

There’s plenty to do if the weather is gray. Check out the portraits of British heroes and icons throughout history in the National Portrait Gallery, one of thirty museums and galleries in the area.

At night, the West End lights up as theater-goers pour from the Underground and friendly chatter spills from traditional pubs, restaurants and bars. With 50 live theater venues in the West End alone, there’s no excuse for leaving London without seeing at least one show. Pick up a free local paper or theater guide to help you choose from the myriad of musicals, comedies and Shakespearean classics on offer. Or, simply grab a ticket to Agatha Christie’s The Mousetrap, the longest running show in the world. For some behind-the-scenes drama and scandal, join the History of Theatreland Walking Tour. 

The West End is located to the west of Charing Cross. The Underground stops in various spots in and around the area, as do city buses. 


Popular places to visit


West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is NT$3,128 per night from Jan 6 to Jan 7
NT$3,128
NT$3,754 total
Jan 6 - 2026/1/7
includes taxes & fees
Stay at this hotel in London. Enjoy free WiFi, a 24-hour front desk, and premium bedding. Our guests praise the helpful staff and the clean rooms in our reviews. ...
7.4/10 Good! (5,411 reviews)
Tommy was very clean, would be lovely to have coffee or tea in room and hair dryer

Reviewed on 2025/12/11

Zedwell Piccadilly Circus
The Langham, London

The Langham, London

5 out of 5
1C Portland Place London England
The price is NT$17,726 per night from Jan 16 to Jan 17
NT$17,726
NT$21,271 total
Jan 16 - 2026/1/17
includes taxes & fees
Book a stay at this luxury hotel in London. Enjoy free WiFi, a full-service spa, and 2 bars/lounges. Our guests praise the helpful staff in our reviews. Popular ...
9.4/10 Exceptional! (1,002 reviews)
Lovely hotel, wonderful staff!

Reviewed on 2025/12/11

The Langham, London
Nobu London Portman Square

Nobu London Portman Square

5 out of 5
22 Portman Square London England
The price is NT$11,965 per night from Jan 6 to Jan 7
NT$11,965
NT$14,358 total
Jan 6 - 2026/1/7
includes taxes & fees
Book a stay at this luxury hotel in London. Enjoy free WiFi, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. Popular ...
8.8/10 Excellent! (408 reviews)
Just great

Reviewed on 2025/12/7

Nobu London Portman Square
The Z Hotel Holborn

The Z Hotel Holborn

3 out of 5
75 Kingsway London England
The price is NT$1,932 per night from Jan 4 to Jan 5
NT$1,932
NT$2,738 total
Jan 4 - 2026/1/5
includes taxes & fees
Stay at this hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions The British Museum and Leicester Square are ...
8.4/10 Very Good! (595 reviews)
Room was clean and the staff were friendly and welcoming. The only downside was noise from the nightlife outside. Maybe if we'd been on a higher floor the distant thump of music wouldn't have been so bothersome. Don't get me wrong, it wasn't that loud at all, it was just one of those disturbing background ...

Reviewed on 2025/12/14

The Z Hotel Holborn
The Cumberland, London

The Cumberland, London

4.5 out of 5
1 Great Cumberland Place London England
The price is NT$5,533 per night from Jan 4 to Jan 5
NT$5,533
NT$6,640 total
Jan 4 - 2026/1/5
includes taxes & fees
Book a stay at this business-friendly hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the breakfast and ...
8.6/10 Excellent! (1,454 reviews)
Clean, friendly staff great location

Reviewed on 2025/12/14

The Cumberland, London
Hyatt Regency London The Churchill

Hyatt Regency London The Churchill

5 out of 5
30 Portman Square London England
The price is NT$10,566 per night from Jan 10 to Jan 11
NT$10,566
NT$12,679 total
Jan 10 - 2026/1/11
includes taxes & fees
Book a stay at this luxury hotel in London. Enjoy free WiFi, breakfast (surcharge), and 24-hour room service. Our guests praise the helpful staff and the property ...
9/10 Wonderful! (997 reviews)
Good breakfast nuve bar

Reviewed on 2025/12/2

Hyatt Regency London The Churchill
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around West End

Mayfair

Mayfair

Mayfair is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Bond Street. See more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station.

Mayfair
Soho

Soho

Travelers to Soho praise its fantastic nightlife. If you've got some more time to explore, be sure to make a stop by Oxford Street and Soho Square.

Soho
Pollock\'s Toy Museum showing street scenes as well as an individual male

Fitzrovia

Oxford Street and Tottenham Court Road are top sights in Fitzrovia, and you should be sure to explore the popular shops. Hop aboard the metro at Warren Street Underground Station or Great Portland Street Underground Station to see more sights in the area.

Fitzrovia
Marylebone High Street which includes street scenes and autumn leaves

Marylebone

4.5/5(63 area reviews)

Oxford Street and Madame Tussauds Wax Museum are top sights in Marylebone, and you should be sure to explore the popular shops. Hop aboard the metro at Baker Street Station or Marylebone Underground Station to see more sights in the area.

Marylebone
Bloomsbury showing heritage architecture and street scenes

Bloomsbury

4.5/5(1,203 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Admiralty Arch showing heritage architecture

St James

St James is known for its ample dining options, and you can make a stop by Piccadilly Circus and St. James's Square while in the area.

St James


West End