A short walk from Piccadilly Circus and Leicester Square, 37GS Residences provides a rooftop terrace, laundry facilities, and more. Stay connected with free in-room WiFi.
Located in London City Centre, a neighborhood in London, 37GS Residences is in a shopping district and near a metro station. The British Museum and Royal Albert Hall are cultural highlights, and some of the area's notable landmarks include Buckingham Palace and Marble Arch. Looking to enjoy an event or a game? See what's going on at Stamford Bridge Stadium or Emirates Stadium. Visit our London travel guide
You'll have the entire apartment to yourself and will only share it with other guests in your party.
37GS Residences
A rooftop terrace, laundry facilities, and a 24-hour front desk are available at this smoke-free apartment building. WiFi in public areas is free. Each apartment boasts a heated floor and offers free WiFi and a kitchen. Guests will appreciate conveniences like a washer/dryer and a dining area, while a flat-screen TV with cable channels and Netflix provide a bit of entertainment. Weekly housekeeping is available.
37GS Residences offers 3 air-conditioned accommodations with washers/dryers and espresso makers. Accommodations have separate sitting areas and include dining tables and kitchen islands. Accommodations at this 4-star apartment have kitchens with full-sized refrigerators/freezers, stovetops, microwaves, and separate dining areas. Bathrooms include bathtubs or showers and hair dryers.
Guests can surf the web using the complimentary wireless Internet access. Flat-screen televisions come with cable channels and Netflix. Additionally, rooms include coffee/tea makers and irons/ironing boards. Housekeeping is provided weekly.
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Carbon monoxide detector (host has indicated there is a carbon monoxide detector on the property)
Smoke detector (host has indicated there is a smoke detector on the property)
Security system
Fire extinguisher
General
3 units
Soundproofing
Policies
Check-in
Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18
Check-out
Check-out before 11:00 AM
Contactless check-out available
Special check-in instructions
The property charges 2 percent for credit card payments
Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Access methods
Staffed front desk
Pets
Pets not allowed
Children and extra beds
Children are welcome
Rollaway/extra beds are available for GBP 36.0 per night
Cribs (infant beds) are available for GBP 18.0 per night
Property payment types
Important information
Fees
You'll be asked to pay the following charges at the property. Fees may include applicable taxes:
A damage deposit of GBP 750 will be collected before check-in.
Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.
We have included all charges provided to us by the property.
Optional extras
Crib (infant bed) fee: GBP 18.0 per night
Rollaway bed fee: GBP 36.0 per night
Cleaning supplies fee: GBP 240 per stay
Credit card charges are subject to a surcharge of 2 percent
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Onsite parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated there is a carbon monoxide detector on the property
Host has indicated there is a smoke detector on the property
Safety features at this property include a fire extinguisher and a security system
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property is professionally cleaned
We should mention
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)
Property is also known as
37GS Residences London
Golden Square Residence
37GS Residences Apartment
Luxury 2 Bedroom Golden Square
37GS Residences Apartment London
Frequently asked questions
Is 37GS Residences pet-friendly?
No, pets are not allowed at this property.
How much does it cost to stay at 37GS Residences?
As of 2026/3/16, prices found for a 1-night stay for 2 adults at 37GS Residences on 2026/3/18 start from NT$13,012, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
How much is parking?
This property doesn't offer parking.
What time is check-in at 37GS Residences?
Check-in start time: 3:00 PM; Check-in end time: anytime.
What time is check-out at 37GS Residences?
Check-out is at 11:00 AM.
Where is 37GS Residences located?
Located in London City Centre, this apartment building is within a 5-minute walk of Regent Street, Piccadilly Circus, and Piccadilly. Leicester Square and Trafalgar Square are also within 15 minutes. Piccadilly Circus Underground Station is only a 4-minute walk and Oxford Circus Underground Station is 7 minutes.
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Reviews
37GS Residences Reviews
9.4
Exceptional
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.4
Cleanliness
9.4
Amenities
9.2
Property conditions & facilities
Rating 10 - Excellent. 34 out of 42 reviews
10 - Excellent
34
Rating 8 - Good. 2 out of 42 reviews
8 - Good
2
Rating 6 - Okay. 5 out of 42 reviews
6 - Okay
5
Rating 4 - Poor. 1 out of 42 reviews
4 - Poor
1
Rating 2 - Terrible. 0 out of 42 reviews
2 - Terrible
0
Reviews
10/10 Excellent
Kazim
2025/7/31
Comfortable beds. Close to most shops and food places. Quiet and cosy.
Kazim
Stayed 1 night in Jul 2025
10/10 Excellent
Verified traveler
2024/1/6
Liked: Cleanliness, room comfort, communication
Great space. Great location.
Verified traveler
Stayed 4 nights in Dec 2023
10/10 Excellent
Jeffrey
2024/10/9
Liked: Cleanliness, amenities, property conditions & facilities, communication
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Jeffrey
Stayed 4 nights in Oct 2024
10/10 Excellent
Melissa
2024/8/3
Liked: Cleanliness, amenities, property conditions & facilities, communication
Incredible space. Prime location
Melissa
Stayed 1 night in Aug 2024
10/10 Excellent
Max
2025/3/16
Liked: Cleanliness, amenities, property conditions & facilities, communication
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds.
The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Max
Stayed 3 nights in Mar 2025
10/10 Excellent
Stephanie
2024/7/23
Liked: Cleanliness, room comfort, communication
Fantastic Flats in the heart of it all!
This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stephanie
Stayed 9 nights in Jul 2024
10/10 Excellent
Verified traveler
2023/11/13
Liked: Cleanliness, room comfort, communication
Hidden Gem!
We had a wonderful stay! It is very nice and cozy. The apartment looks exactly like the photos.
Located at the most central area, with this price and the space / facilities we got - it is a beat! Strongly recommend for family who want some quiet time but still want to be immersed in the best of London.
Will definitely come back
Verified traveler
Stayed 6 nights in Nov 2023
6/10 Okay
Fabienne
2024/8/29
Liked: Cleanliness, communication
The staff were really nice and check-in and out very easy, good communication. This is a modern flat with a few maintenance issues. The shower fittings needed fixing. We found the controls for the aircon and underfloor heating complicated and obtrusive - very bright boxes on the wall in each room. Also hated the automatic light in the bathroom. We found the bed uncomfortable and quite small. This is a very busy area so we expected noise from the street, we didn't expect such a lound humming from within. Overall this place is all about location which is fantastic but I don't think we would stay there again.
Everything was as advertised. Will definitely stay here again.
Verified traveler
Stayed 4 nights in Feb 2023
10/10 Excellent
Stephanie
2025/9/30
Liked: Cleanliness, room comfort, communication
The 2 bedroom unit was immaculate and spacious, equipped with toiletry and kitchen amenities. The staff was friendly and accommodating. Midweek housekeeping service was sufficient, and outlet adapters provided, if requested. Location is central to most public transportation lines-- a good starting point to explore Soho and its surrounding neighborhoods. This is truly a hidden gem in Golden Square.
Stephanie
Stayed 5 nights in Sep 2025
10/10 Excellent
Corey
2025/6/29
Liked: Cleanliness, amenities, property conditions & facilities, communication
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Corey
Stayed 4 nights in Jun 2025
10/10 Excellent
Nidhi
2025/1/8
Liked: Cleanliness, amenities, property conditions & facilities, communication
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Nidhi
Stayed 3 nights in Dec 2024
10/10 Excellent
Marco
2023/1/30
Liked: Cleanliness, amenities, property conditions & facilities, communication
Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!
Marco
Stayed 2 nights in Jan 2023
10/10 Excellent
Kira
2023/4/21
Liked: Cleanliness, property conditions & facilities, communication
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Kira
Stayed 3 nights in Apr 2023
10/10 Excellent
stuart
2024/7/12
Liked: Cleanliness, property conditions & facilities, communication
Wonderful, will return!!
stuart
Stayed 1 night in Jul 2024
10/10 Excellent
EZRA
2023/2/25
Liked: Cleanliness, amenities, property conditions & facilities, communication
Best apartment ever
EZRA
Stayed 2 nights in Feb 2023
10/10 Excellent
Debra
2024/4/6
Liked: Cleanliness, amenities, property conditions & facilities, communication
Overall very nice.
Debra
Stayed 2 nights in Mar 2024
10/10 Excellent
Jason
2023/4/7
Liked: Cleanliness, amenities, property conditions & facilities, communication
Ali and the team was excellent and very accommodating
No housekeeping even though I stayed 8 days I needed to wash my own sheets and clean. the apartment was very tired and needed some TLC. service was ok and the location is amazing