Heart of Lubbock, TX
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area of Texas Tech University, during your trip to Lubbock. You can attend a sporting event while in the area.
University Medical Center
Though University Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Lubbock while you are here.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can find the perfect gifts to bring home at West End Center during your stay in Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a visit to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Heart of Lubbock Hotel Deals
Overton Hotel and Conference Center
Clean
Reviewed on 2026/3/18
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Clean room. Spacious.
Reviewed on 2026/3/20
MCM Eleganté Hotel & Suites
Excellent stay. great staff very inviting surroundings
Reviewed on 2026/3/20
Country Inn & Suites by Radisson, Lubbock Southwest, TX
Clean rooms and friendly helpful staff.
Reviewed on 2026/3/20
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Room was very clean. Staff very nice. Beds comfortable. Ceiling fan & upgraded AC unit...Definitely a plus
Reviewed on 2026/3/20
Cotton Court, by Valencia Hotel Collection
I didn’t fully understand that I was not reserving a room in the main building.
Reviewed on 2026/3/19
Other neighborhoods around Heart of Lubbock
South Overton
While South Overton isn't home to many top sights, Jones AT&T Stadium and Blue Light Live are some notable places to visit nearby.
Tech Terrace
While Tech Terrace might not have many sights to explore, venturing just a little farther will lead you to top things to see and do like United Supermarkets Arena and Jones AT&T Stadium.
North Overton
While there might not be top attractions in North Overton, you can explore the larger area and discover places like Jones AT&T Stadium and Blue Light Live.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
While visiting Downtown Lubbock, you might make a stop by sights like Blue Light Live and Buddy Holly Center.
Southgate
When in Southgate, you can plan a visit to Buddy Holly Statue and West Texas Walk of Fame and Blue Light Live, some noteworthy sights in the nearby area.
