Heart of Lubbock, TX
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area of Texas Tech University, during your trip to Lubbock. You can attend a sporting event while in the area.
University Medical Center
Though University Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Lubbock while you are here.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can find the perfect gifts to bring home at West End Center during your stay in Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a visit to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Heart of Lubbock Hotel Deals
Overton Hotel and Conference Center
Convenient location and fun atmosphere
Reviewed on 2026/3/30
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
The pool was dirty as well as the hot tub. Hit tub was actually green
Reviewed on 2026/3/30
MCM Eleganté Hotel & Suites
The breakfast was made fresh especially the omelets.
Reviewed on 2026/3/30
Country Inn & Suites by Radisson, Lubbock Southwest, TX
Clean rooms. Pool could use a cleaning
Reviewed on 2026/3/25
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Practically brand new. Clean. Friendly staff. Quiet. Good mattress and pillows.
Reviewed on 2026/3/30
Cotton Court, by Valencia Hotel Collection
All was great
Reviewed on 2026/3/29
Other neighborhoods around Heart of Lubbock
South Overton
While South Overton isn't home to many top sights, Jones AT&T Stadium and Buddy Holly Center are some notable places to visit nearby.
Tech Terrace
While Tech Terrace might not have many sights to explore, venturing just a little farther will lead you to top things to see and do like United Supermarkets Arena and Jones AT&T Stadium.
North Overton
While there might not be top attractions in North Overton, you can explore the larger area and discover places like Jones AT&T Stadium and Buddy Holly Center.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Buddy Holly Statue and West Texas Walk of Fame.
Downtown Lubbock
While visiting Downtown Lubbock, you might make a stop by sights like Buddy Holly Center and Buddy Holly Statue and West Texas Walk of Fame.
Southgate
When in Southgate, you can plan a visit to Spectrum & OMNI Theater and Buddy Holly Statue and West Texas Walk of Fame, some noteworthy sights in the nearby area.
