(1) Nothing special apart from near to The Hyundai Seoul, and highlight of some design awards. (2) However, we experienced local guests rudeness, and they don't que to get into the lifts, the lifts are super slow during peak hour that made it a disastrous situation for some people. Not recommended for family with children, mostly seeing young couple n group of hipster friends. Staffs on duty wouldn't assist in managing(they were few of them available ( /-10pm), the lifts lobby is just right next to the front desk). Some impatience guests took the lifts down to basement and to go up to their room level. (3) Selective staffs with basic english communication skill could help to call taxi.