It was great stay, really comfortable. It is not in city center but the JR station - Mitsuhama is near by (it is just one station from Matsuyama)Stores, restaurant near by. It is adult hotel, so not for kids. However for adult tourist is perfect, really comfortable, clean, there is all you need for great relax and even Jacuzzi and massage chair. Same people wrote bed review because it is adult hotel, just don't use "adult" staff if you do not like it. It is definitely that hotel is making your stay comfortable. I give it the best rate!