Travelers find a stylish retreat where relaxation meets convenience, with delicious food, scenic views, and shopping opportunities right at their fingertips
Playa, next to Viareggio Beach, offers a vibrant getaway. Enjoy drinks at the beach bar, browse on-site designer stores, and stay connected with in-room WiFi. The hotel is praised for its prime location and amenities, including an Italian cuisine restaurant.
Located in Viareggio, Playa is in the city center and near a private beach. The area's natural beauty can be seen at Viareggio Beach and Forte dei Marmi Beach. Centro Matteucci Per L'Arte Moderna and Norcineria Bonuccelli are also worth visiting. Be sure not to miss outdoor adventures like mountain biking and hiking/biking trails, or hop on a bike rental nearby and take a self-guided tour around the area. Visit our Viareggio travel guide
Via Saffi 20, Viareggio, LU, 55049
What's nearby
Passeggiata di Viareggio
1 min walk - 0.1 km
Viareggio Beach
2 min walk - 0.2 km
Pineta di Ponente
10 min walk - 0.8 km
Villa Argentina
10 min walk - 0.8 km
Viareggio Harbor
19 min walk - 1.6 km
Getting around
Viareggio Station
19 min walk
Galileo Galilei Airport (PSA)
34 min drive
Restaurants
Fanatiko
3 min walk
Galliano
7 min walk
Ristorante Florida
3 min walk
Giallo
2 min walk
Antica Locanda Da Luca
8 min walk
About this property
Playa
Hotel near Viareggio Beach
Take advantage of a beach bar, designer stores on site, and a library at Playa. Be sure to enjoy a meal at the on-site Italian cuisine restaurant. Free in-room WiFi and a bar are available to all guests.
Additional perks include:
Buffet breakfast (surcharge), self parking (surcharge), and a roundtrip airport shuttle (surcharge)
Express check-in, smoke-free premises, and an elevator
A 24-hour front desk, luggage storage, and a nature reserve
Room features
All guestrooms at Playa offer perks such as air conditioning, in addition to amenities like free WiFi and safes.
Available in some public areas: Free WiFi and wired internet
Parking and transportation
24-hour offsite parking within 2 miles (EUR 25 per night); discounts available
Street parking available
Roundtrip airport shuttle (surcharge) from 7:30 AM to 7:00 PM on request
Uncovered self parking on site (EUR 8 per night; includes in/out privileges)
Food and drink
Daily buffet breakfast available 7:30 AM to 10:00 AM for a fee: EUR 10 for adults and EUR 10 for children
A bar/lounge
A beach bar
A restaurant
Couples/private dining
Things to do
Designer stores
Library
Family friendly
Children's games
Conveniences
24-hour front desk
Luggage storage
Safe at front desk
Vending machine
Guest services
Concierge services
Housekeeping (daily)
Tour and ticket assistance
Outdoors
In a nature reserve
Accessibility
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Bathroom emergency pull cord
Elevator
Wheelchair-accessible path to elevator
More
3 floors
Smoking not allowed
Room amenities
Bedroom
Bedsheets provided
Memory foam mattress
Bathroom
Bidet
Free toiletries
Hair dryer
Rainfall showerhead
Shampoo
Shower
Slippers
Soap
Toilet paper
Towels provided
Entertainment
Flat-screen TV
Food and drink
Limited room service
Minibar
Restaurant dining guides
More
Air conditioning (climate-controlled)
Desk
Phone
Safe
Policies
Check-in
Check-in start time: 11 AM; Check-in end time: 7:30 PM
Contactless check-in available
Express check-in available
Minimum check-in age: 18
Check-out
Check-out before 10:30 AM
Special check-in instructions
This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
If you are planning to arrive after 6 PM please contact the property in advance using the information on the booking confirmation
At check-in, guests must provide a record of full COVID-19 vaccination
Information provided by the property may be translated using automated translation tools
Renovations and closures
This property is closed from August 9 2026 to August 23 2026 (dates subject to change).
Access methods
Staffed front desk
Pets
Pets allowed for an extra charge of EUR 15 per pet, per day
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total (up to 22 lbs per pet)
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available
Children and extra beds
Children are welcome
Rollaway/extra beds are available for EUR 55.0 per night
Cribs (infant beds) are available for EUR 55.0 per night
Property payment types
Important information
Fees
You'll be asked to pay the following charges at the property. Fees may include applicable taxes:
A tax is imposed by the city and collected at the property. This tax is adjusted seasonally and might not apply year round. Other exemptions or reductions might apply. For more details, please contact the property using the information on the reservation confirmation received after booking.
A tax is imposed by the city: From 1 October - 31 May, EUR 1.00 per person, per night, up to 10 nights. This tax does not apply to children under 18 years of age.
A tax is imposed by the city: From 1 June - 30 September, EUR 2.00 per person, per night, up to 10 nights. This tax does not apply to children under 18 years of age.
We have included all charges provided to us by the property.
Optional extras
Fee for buffet breakfast: approximately EUR 10 for adults and EUR 10 for children
Airport shuttle fee: EUR 140 per vehicle (roundtrip, maximum occupancy 4)
Uncovered self parking fee: EUR 8 per night (in/out privileges)
Nearby parking fee: EUR 25 per night(9843 ft away; open 24 hours)
Pet fee: EUR 15 per pet, per day
Service animals are exempt from fees
Crib (infant bed) fee: EUR 55.0 per night
Rollaway bed fee: EUR 55.0 per night
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts major credit cards
Cashless transactions are available
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Property Registration Number IT046033A1TCO3CLT6
We should mention
All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
National rating
This property has received its official star rating from the local rating authority.
Property is also known as
Playa Hotel Viareggio
Playa Viareggio
Playa Hotel
Playa Viareggio
Playa Hotel Viareggio
Frequently asked questions
Is Playa pet-friendly?
Yes, this hotel allows cats and dogs (limit 1 total) with a maximum weight of up to 22 lbs per pet. There's a fee of EUR 15 per pet, per day. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.
How much does it cost to stay at Playa?
As of 2026/3/13, prices found for a 1-night stay for 2 adults at Playa on 2026/4/12 start from NT$2,485, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
How much is parking?
Self parking is available for EUR 8 per night.
What time is check-in at Playa?
Check-in start time: 11 AM; Check-in end time: 7:30 PM.
What time is check-out at Playa?
Check-out is at 10:30 AM.
Does Playa provide a shuttle to the airport?
Yes, there's an airport shuttle that runs 7:30 AM–7:00 PM on request. A fee of EUR 140 per vehicle applies.
Where is Playa located?
Located in the heart of Viareggio, this hotel is steps from Passeggiata di Viareggio and Viareggio Beach. Ponente Pine Forest and Piazza Maria Luisa are also within 10 minutes. Viareggio Station is 19 minutes by foot.
Can I cancel my reservation for free and receive a full refund?
Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.
Have a question?
AI iconBetaBeta
Get instant answers with AI powered search of property information and reviews.
Reviews
Playa Reviews
8.4
Very Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.0
Cleanliness
9.2
Location
9.0
Staff & service
8.6
Property conditions & facilities
Rating 10 - Excellent. 19 out of 46 reviews
10 - Excellent
19
Rating 8 - Good. 18 out of 46 reviews
8 - Good
18
Rating 6 - Okay. 6 out of 46 reviews
6 - Okay
6
Rating 4 - Poor. 2 out of 46 reviews
4 - Poor
2
Rating 2 - Terrible. 1 out of 46 reviews
2 - Terrible
1
Reviews
6/10 Okay
Paola
2024/7/12
Liked: Staff & service, amenities
I spent 5 night at the playa hotel and I did have a good time , the property was ok ish, it is close to the beach and all the shops and restaurant area so really good . The staff was really nice and helpful however the room was a bit too small but ok overall
the hotel is nicely situatated close to the beach and the people friendly and helpful. The climate in the room was good and we had a nice balcony with a view of the ocean.
The only thing I could have wished for was some vegetables for breakfast and maybe some youghurt that was not sweet. Small things.
Sehr freundliches Personal. Immer sauberes Zimmer/Handtücher. Strand in 5 min. Gehminuten erreichbar. Frühstücksbuffet klein aber sehr fein und hat alles was man sich zum Frühstück wünscht.
La stanza aveva tutto l'arredamento nuovo e tutto era funzionante e pulito. L'albergo si trova a 50 metri dal mare. Si deve solo attraversare la strada. Per il parcheggio ci sono tanti posti a pagamento davanti all'ingresso.
Marco
Stayed 2 nights in May 2022
10/10 Excellent
Verified traveler
2019/10/1
Liked: Cleanliness, staff & service
Pulitissimo, tutti molto gentili e disponibili. Prima colazione eccellente. Il mio cagnolino non ha pagato alcun extra, anzi è stato super coccolato. Parcheggio comodisssimo.
Ottima esperienza.
Verified traveler
Stayed 2 nights in Sep 2019
6/10 Okay
Corinne
2019/8/26
Liked: Cleanliness, staff & service
Disliked: Room comfort
Mauvais rapport qualité/prix
Hôtel ancien très bien situé mais bruyant, au confort sommaire.
Petit-déjeuner au buffet très restreint et de qualité moyenne. Accueil agréable mais limité par le fait que le personnel ne parle pas anglais !
a deux pas de la plage et de la promenade,très bons restaurants à proximité
Gioacchino
Stayed 7 nights in Sep 2018
8/10 Good
Emanuele
2018/4/10
Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
L'hotel si trova vicino al mare, in una buona posizione. Il personale dell'hotel è cordiale e disponibile, è stato disponibile anche a farci fare checkout per ultimi. L'orario di checkout è comunque a mio avviso un po' ristretto, a mio avviso il minimo per ogni hotel 3 o 4 stelle dovrebbe essere le ore 11 (meglio ovviamente se le ore 12 come fanno alcuni hotel). Il bagno durante la notte era troppo freddo (mese di aprile).
Abbiamo piacevolmente pernottato in questo hotel pulito, discreto, a due passi dal mare e dai viali a mare di Viareggio. Ampia zona per parcheggiare nelle vicinanze (a pagamento tariffa fissa per turisti). Situato proprio davanti al bellissimo parco di Viareggio. Estrema cortesia e disponibilità dei proprietari.
Litet hotell en tvärgata från strandpromenaden med alla restauranger och lyxiga affärer. Hotellet erbjuder plats på närliggande strand till rimligt pris. Rent, fräscht och med trevlig personal.
Court séjour d'une nuit en début d'octobre (belle température) Avons fait une belle promenade sur la plage et dans le magnifique parc derrière l'hôtel. Bons moments de détente dans notre voyage en Italie (1mois)
Petit hôtel charmant près de la plage. Bon rapport qualité/prix. Bon petit déjeuner.
Nous recommandons agréablement cet hôtel.
Was really close to the beach and all of the place to eat and shop. Was clean and the hotel staff were very friendly. We had a problem with the Wi-fi and they corrected it right away. Good place to stay if you're on a budget but still want to stay really close to the beach.
Teagan
8/10 Good
David
2015/8/4
Liked: Staff & service
Bien
Tout était excellant sauf la clin qui ne fournissait pas. Avec les chaude température estivale, le système de climatisation n'a pas réussi à rafraîchir la chambre donc on a pas bien dormi
Complimenti!!! in questo hotel, ho trovato: disponibilità e cordialità sopratutto alla reception Ricca colazione complimenti x la pulizia. Sicuramente in futuro ci ritornerò!!!!cmq lo consiglio
Can't understand why this hotel has such a high rating. Location is great but other than that am failing to see what the fuss is about. Room in need of a make over and the air con was down right rubbish....would have had a cooler breeze off an ice cream! Wouldn't stay again, Grand Hotel for me next time!
Butterflyx85
8/10 Good
fru
2014/6/19
Liked: Cleanliness, staff & service
Fehlende Expedia-Buchung
Das Hotelpersonal war freundlich und hilfsbereit.
Es hatte nur leider keine Buchung von Expedia vorliegen. Sie haben sich sehr bemüht, uns in ihrem Hotel unterzubringen und uns ein Zimmer in einem anderen Hotel für 2 weitere Tage, an denen im Hotel Playa kein Zimmer frei war, zu vermitteln.
Aufmerksamer Frühstücksservice.
Die Zimmer waren ruhig.
Lovely hotel, great location, helpful staff. Spacious room, nice seaview, very handy fridge in the room for kids` snacks and beer... Good breakfast with fantastic coffee. Beach is across the road and also lovely park across another road. Lots to do in Viareggio anyway. The only disadvantage is parking. You need to pay for parking, anywhere you go. We managed to find a free parking on the other side of the park, otherwise it`s 10 euro a day by the hotel. We would definitely go there again !!!