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The Prima Hotel Jongno Insadong

Property class: 4
Travelers are perfectly positioned in Seoul's vibrant center, with historic palaces, bustling markets, and convenient luggage storage for easy exploration.

Choose dates to view prices

The Prima Hotel Jongno in Seoul is steps from Gyeongbokgung Palace and Namdaemun Market. Guests enjoy high-speed WiFi, laundry facilities, and an on-site restaurant. Multilingual staff assist with city navigation, and a nearby coffee shop offers a casual spot to recharge.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Parking available
The current price is NT$4,537
NT$4,991 total
includes taxes & fees
Aug 30 - Aug 31

Room options

Available filters for rooms
Showing 14 of 14 rooms

View all photos for Standard Single Room

A hotel room with a bed, bedside table, lamp, and a painting on the wall.

Standard Single Room

9.4 out of 10
Exceptional
(15 reviews)
  • City view
  • 172 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Large Twin Bed
  • Free WiFi

View all photos for Standard Double Room

A hotel room with a wooden desk, a bed with white linens, a dark wall, and a window with curtains.

Standard Double Room

9.4 out of 10
Exceptional
(23 reviews)
  • City view
  • 191 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Twin Room

A hotel room with two beds, a desk, a lamp, and a window with curtains.

Standard Twin Room

9.2 out of 10
Wonderful
(39 reviews)
  • City view
  • 191 sq ft
  • 1 bedroom
  • Sleeps 3
  • 2 Large Twin Beds
  • Free WiFi

View all photos for Superior Twin Room

A hotel room with two beds, a desk with a lamp, a chair, and a window with curtains.

Superior Twin Room

9.6 out of 10
Exceptional
(5 reviews)
  • City view
  • 226 sq ft
  • 1 bedroom
  • Sleeps 3
  • 2 Large Twin Beds
  • Free WiFi

View all photos for Deluxe Double Room

A hotel room with a large bed, a desk with a telephone, and a chair.

Deluxe Double Room

9.2 out of 10
Wonderful
(5 reviews)
  • City view
  • 248 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed
  • Free WiFi

View all photos for Deluxe Twin Room

A hotel room with a bed, a desk, and a lamp.

Deluxe Twin Room

8.6 out of 10
Excellent
(10 reviews)
  • City view
  • 248 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Large Twin Bed and 1 Queen Bed
  • Free WiFi

View all photos for Family Triple Room

A hotel room with two beds, a desk, a chair, and a TV on the wall.

Family Triple Room

10.0 out of 10
Exceptional
(13 reviews)
  • City view
  • 312 sq ft
  • 1 bedroom
  • Sleeps 4
  • 3 Large Twin Beds
  • Free WiFi

View all photos for Royal Double Room

A modern hotel room with a large bed, a desk, a chair, and a view of the outdoors.

Royal Double Room

9.4 out of 10
Exceptional
(3 reviews)
  • City view
  • 377 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free WiFi

View all photos for Royal Suite Room

A modern living room with leather sofas, a glass coffee table, and a bookshelf filled with books.

Royal Suite Room

10.0 out of 10
Exceptional
(3 reviews)
  • City view
  • 743 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free WiFi

View all photos for Standard King Room

A hotel room with a bed, a bedside table with a phone and a notepad, a wall-mounted TV, and an air conditioning unit.

Standard King Room

8.4 out of 10
Very good
(5 reviews)
  • City view
  • 191 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed
  • Free WiFi

View all photos for Family Quadruple Room

A hotel room with three beds, a desk, and a TV.

Family Quadruple Room

10.0 out of 10
Exceptional
(1 review)
  • City view
  • 338 sq ft
  • 1 bedroom
  • Sleeps 5
  • 2 Large Twin Beds and 1 Queen Bed
  • Free WiFi

View all photos for Standard Twin Room

Premium bedding, down comforters, in-room safe, desk

Standard Twin Room

  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Double Room

Premium bedding, down comforters, in-room safe, desk

Standard Double Room

10.0 out of 10
Exceptional
(1 review)
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Deluxe Double Room

Premium bedding, down comforters, in-room safe, desk

Deluxe Double Room

  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi
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About the neighborhood

Jongno-gu, a neighborhood in Seoul, is home to The Prima Hotel Jongno Insadong. Gwanghwamun Square and Bukchon Hanok Village are notable landmarks, and travelers looking to shop may want to visit Myeongdong Street and Namdaemun Market. Gyeongbokgung Palace and N Seoul Tower are two other places to visit that come recommended. Visit our Seoul travel guide
Map
46 Ujeongguk-ro, Jongno-gu, Seoul, 03145

What's nearby

  • A busy street with shops and signs in a foreign language.
    Insa-dong
    3 min walk - 0.3 km
  • A traditional Korean gate with intricate designs and multiple levels, set against a backdrop of lush green mountains.
    Gyeongbokgung Palace
    8 min walk - 0.7 km
  • A nighttime cityscape with a prominent statue in the center, surrounded by modern buildings and a wide, open plaza.
    Gwanghwamun Square
    9 min walk - 0.8 km
  • A traditional Korean building with a wooden door and tiled roof.
    Bukchon Hanok Village
    14 min walk - 1.2 km
  • A bustling urban street at night with illuminated storefronts and a crowd of people.
    Myeongdong Street
    14 min walk - 1.2 km

Getting around

  • Jonggak Station
    3 min walk
  • Seoul Station
    8 min drive
  • Gimpo Intl. Airport (GMP)
    50 min drive

Restaurants

  • Art de Chef
    3 min walk
  • 결 by Bean Brothers
    2 min walk
  • 발우공양
    2 min walk
  • 은성한정식
    2 min walk
  • Pausée
    2 min walk

About this property

The Prima Hotel Jongno Insadong

  • Upscale hotel remodeled in 2024 and located near Gyeongbokgung Palace
  • Located close to Gwanghwamun Square and Bukchon Hanok Village, The Prima Hotel Jongno Insadong provides a coffee shop/cafe, laundry facilities, and a gym. Stay connected with free in-room WiFi, with speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities such as a business center and a restaurant.
  • You'll also find perks like:
    • Buffet breakfast (surcharge), self parking (surcharge), and an elevator
    • A front-desk safe, multilingual staff, and concierge services
    • Tour/ticket assistance, luggage storage, and a 24-hour front desk
    • Guest reviews give top marks for the helpful staff
  • Room features
  • All 155 rooms include comforts such as premium bedding and air conditioning, as well as thoughtful touches like free WiFi and desk chairs.
  • Extra conveniences in all rooms include:
    • Free tea bags/instant coffee and electric kettles
    • Toilets with electronic bidets, free toiletries, and hair dryers
    • Wardrobes/closets, mini fridges, and heating

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includes taxes & fees
Aug 30 - Aug 31
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Self parking on site (KRW 10,000 per day)

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:00 AM for a fee: KRW 19,000 for adults and KRW 15,000 for children
  • A coffee shop/cafe
  • A restaurant

Things to do

  • Gym

Family friendly

  • Laundry facilities
  • Mini-fridge
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • Business center

Accessibility

  • Elevator
  • Smooth flooring in public areas

More

  • 12 floors
  • Banquet hall
  • Renovated entire property - March 2024
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Premium bedding

Bathroom

  • Bathrobes
  • Free toiletries
  • Hair dryer
  • Shampoo
  • Slippers
  • Soap
  • Toilet paper
  • Toilet with electronic bidet
  • Towels provided

Food and drink

  • Electric kettle
  • Free bottled water
  • Mini-fridge
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Iron/ironing board on request
  • Phone
  • Safe
  • Soundproofed rooms
  • Window screens

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 19

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Children aged 3 and younger eat free breakfast

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately KRW 19000 for adults and KRW 15000 for children
  • Self parking fee: KRW 10000 per day
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

Property class

Property class, provided by our rating system, is based on property type, amenities, and services.

Frequently asked questions

Is The Prima Hotel Jongno Insadong pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Prima Hotel Jongno Insadong?

As of 2026/8/15, prices found for a 1-night stay for 2 adults at The Prima Hotel Jongno Insadong on 2026/8/30 start from NT$4,537, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Self parking is available for KRW 10000 per day.

What time is check-in at The Prima Hotel Jongno Insadong?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at The Prima Hotel Jongno Insadong?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is The Prima Hotel Jongno Insadong located?

Located in Jongno-gu, this hotel is within a 15-minute walk of Gyeongbokgung Palace, Gwanghwamun Square, and Myeongdong Street. Bukchon Hanok Village and Namdaemun Market are also within 1 mi (2 km). Jonggak Station is only a 3-minute walk and Anguk Station is 6 minutes.

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Reviews

The Prima Hotel Jongno Insadong Reviews

9.4

Exceptional

9.6

Cleanliness

9.2

Amenities

9.6

Staff & service

9.4

Property conditions & facilities
Rating 10 - Excellent. 721 out of 1026 reviews
Rating 8 - Good. 238 out of 1026 reviews
Rating 6 - Okay. 45 out of 1026 reviews
Rating 4 - Poor. 6 out of 1026 reviews
Rating 2 - Terrible. 16 out of 1026 reviews

Reviews

Verified review

10/10 Excellent

Jeff

Liked: Cleanliness, staff & service, property conditions & facilities
The room was large, clean and comfortable. Excellent customer service from the staff.
Stayed 3 nights in Aug 2026
Verified review

8/10 Good

Hector

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great6 location and helpful staff. Breakfast was ok.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel was nice and clean. Water pressure for the shower was great and water was HOT. staff was very friendly and breakfast was yummy and a bit different every day. It was a good price for what you got for breakfast. We just ate there every morning. Loved the ladies running the buffet.
Stayed 3 nights in Aug 2026
Verified review

10/10 Excellent

Akiva Houminer

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Cam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful location. Comfortable hotel.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

andrea marie

Liked: Cleanliness, staff & service, property conditions & facilities
Very helpful and polite front desk staff. Good included breakfast. Good location for tourists.
Stayed 4 nights in May 2026
Verified review

10/10 Excellent

Marilou

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
very helpful staff
Stayed 5 nights in May 2026
Verified review

8/10 Good

Hing Tak Madix

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
closer to Jongnak Station within 5 minutes walking fistance, very accessible to some traditional scenic views.
Stayed 11 nights in May 2026
Verified review

10/10 Excellent

Daniela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel's location is great; the hotel is non-smoking and staff is very friendly and helpful. The hotel also features a coin laundry which is very helpful for families and longer stays. The breakfast is very delicious and well attended by staff. The room is very comfortable.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Jonnathan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
awesome hotel. Staff were so nice and accommodating. Room was really clean as well. Definitely recommend!
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Ken

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Terrific convenient location. Great breakfast buffet. Very clean. Nice downtown views. Small but comfortable room.
Stayed 7 nights in May 2026
Verified review

10/10 Excellent

Erich

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean and excellent breakfast options that change daily. Excellent location and short walking distances to major sights.
Stayed 4 nights in Mar 2026
Verified review

8/10 Good

Mariamne Tzetzangari

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is very well located for main attractions, the breakfast was very good. The amenities were very limited.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Hanbyul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice location, very well maintained and nice staffs. Only thing, getting a taxi was pretty hard especially when weekends, just be prepared early for the taxi schedule.
Stayed 5 nights in May 2026
Verified review

8/10 Good

YUE

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff are helpful
Stayed 4 nights in May 2026
Verified review

10/10 Excellent

Halas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay at a great location! Staff was very nice and helpful. We came as a group of 4 families with young children and a baby and they were able to accommodate us all staying on the same floor. Rooms were nice and spacious. Laundry services and free water and vending machines and gym available.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Linda J

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We enjoyed 5 nights in a Superior Twin room which was quiet, spacious and very comfortable. The hotel was in a superb location for experiencing the May weekend annual Buddhist Cultural Lotus Lantern festival. It's also easy to walk or catch public transport to many attractions and restaurants.
Stayed 5 nights in May 2026
Verified review

10/10 Excellent

Miles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room /staff was welcoming and kind/ they made it feel like my second home. I ONLY stay at Prima
Stayed 8 nights in Mar 2026
Verified review

10/10 Excellent

Cuc

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Was there for 5 nights and the hotel lets you leave your luggage with them before hand. It was a wonderful stay. Room was a bit small for 2 twin beds but it worked out if you’re just sleeping. Cleaning staff were super nice and friendly. The front desk staff were great. We didn’t get breakfast. Air conditioning worked!
Stayed 5 nights in Jun 2026
Verified review

10/10 Excellent

Francis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location for our visit. Within walking distance to Gyeongbokgung, Bukchon Hanok Village, and Insadong Culture Street. Clean room and great staff. Thank you!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It is in a great location. The rooms had everything you need and plenty of space. It also has coin laundry operated machines which helps for those
Stayed 13 nights in Mar 2026
Verified review

10/10 Excellent

Andrew

Liked: Cleanliness, amenities, property conditions & facilities
Great location, clean room and facilities.
Stayed 3 nights in Nov 2025
Verified review

10/10 Excellent

Roxane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff and location
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Lilibeth Sarmenta

Liked: Amenities, property conditions & facilities
Good location . Walkable to the palace , Hanok village, shopping are and restaurants . The downside is You need to know the name of the temple and exact address to take uber . Uber driver dnt know all the places
Stayed 6 nights in Apr 2026
Verified review

6/10 Okay

Melissa

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean but very small. It was raining outside and leaking into the room from the window but didn't affect us much. Overall average stay.
Stayed 3 nights in May 2026