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The Florance

3.5 star property
Victorian guesthouse in Launceston with free breakfast

Choose dates to view prices

Photo gallery for The Florance

Free daily continental breakfast
Interior entrance
Premium Queen | 1 bedroom, premium bedding, pillowtop beds, individually decorated
Staircase
Exterior
The Florance in Launceston's CBD combines hospitality with cultural touches via its on-site art gallery. Guests can relax in the garden, enjoy morning coffee on the terrace, and use in-room WiFi. The staff consistently receives positive reviews for their attentive service.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Housekeeping
  • Laundry
  • Parking included
  • Free WiFi
The current price is NT$5,337
NT$5,871 total
includes taxes & fees
Oct 25 - Oct 26

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Premium King Park View

Premium King Park View | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Premium King Park View

10.0 out of 10
Exceptional
(5 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Refrigerator
Flat-screen TV
Blackout drapes/curtains
Premium bedding
  • 377 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Premium Queen Park View

Premium Queen Park View | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Premium Queen Park View

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Refrigerator
Flat-screen TV
Blackout drapes/curtains
Premium bedding
  • 323 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Premium Queen

Premium Queen | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Premium Queen

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Refrigerator
Flat-screen TV
Blackout drapes/curtains
Premium bedding
  • 377 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Queen Suite

Queen Suite | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Queen Suite

10.0 out of 10
Exceptional
(3 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Refrigerator
Flat-screen TV
Premium bedding
Ceiling fan
  • 269 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Twin King Single

Twin King Single | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Twin King Single

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Refrigerator
Flat-screen TV
Blackout drapes/curtains
Premium bedding
  • 269 sq ft
  • Sleeps 2
  • 2 Large Twin Beds

Twin King Single Private Bathroom Room

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Refrigerator
Flat-screen TV
Blackout drapes/curtains
Premium bedding
  • Sleeps 2
  • 1 King Bed OR 2 Large Twin Beds
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About the neighborhood

Located in Launceston CBD, a neighborhood in Launceston, The Florance is in the entertainment district. Albert Hall Convention Centre and The Town Clock are local landmarks, and travelers looking to shop may want to visit Harvest Market and Quadrant Mall. Looking to enjoy an event or a game while in town? See what's happening at Indoor Sports Center or University of Tasmania Stadium.
Visit our Launceston travel guideOpens in a new window
View more Guest Houses in LauncestonOpens in a new window
Map
17 Brisbane St, Launceston, TAS, 7250

What's nearby

  • City Park - 1 min walk - 0.0 km
  • Princess Theatre - 3 min walk - 0.3 km
  • Brisbane Street Mall - 7 min walk - 0.6 km
  • University of Tasmania Stadium - 12 min walk - 1.1 km
  • Cataract Gorge - 4 min drive - 3.1 km

Getting around

  • East Tamar Junction Station - 2 min drive
  • Launceston, TAS (LST) - 15 min drive

Restaurants

  • ‪The Royal Oak Hotel - ‬2 min walk
  • ‪The Barrel Collective - ‬4 min walk
  • ‪Bread & Butter - ‬6 min walk
  • ‪Cinco Passiones - ‬3 min walk
  • ‪Tower Cafe - ‬7 min walk

About this property

The Florance

Guesthouse located in Launceston CBD
Free continental breakfast, a terrace, and an art gallery on site are just a few of the amenities provided at The Florance. Free in-room WiFi is available to all guests, along with a garden and laundry facilities.
You'll also enjoy the following perks during your stay:
  • Free self parking
  • A roundtrip airport shuttle (surcharge), express check-in, and free newspapers
  • Smoke-free premises
  • Guest reviews say great things about the helpful staff
Room features
All guestrooms are individually furnished, and boast comforts such as premium bedding and laptop-friendly workspaces, in addition to perks like free WiFi and sound-insulated walls.
More amenities include:
  • Heating and ceiling fans
  • Bathrooms with rainfall showers and designer toiletries
  • Refrigerators, electric kettles, and daily housekeeping

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9.4 out of 10, Exceptional, 930 reviews
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NT$5,055 total
includes taxes & fees
Oct 17 - Oct 18
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Roundtrip airport shuttle (surcharge)
  • Free self parking on site

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:00 AM

Things to do

  • Art gallery
  • Private wine tours

Conveniences

  • Free newspapers in lobby
  • Laundry facilities

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

Accessibility

  • High-pile carpet in room
  • No elevator

More

  • 2 floors
  • Built in 1890
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 45-inch flat-screen TV

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Refrigerator

More

  • Ceiling fan
  • Heating
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • Laptop workspace
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 8 PM
Early check-in subject to availability
Late check-in subject to availability
Late check-in fee for check-in between 8 PM and midnight
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 10 AM

Special check-in instructions

The property charges 1.5 percent for credit card payments
There is no front desk at this property
Guests will receive an email with check-in instructions and an access code prior to arrival; access will be through a private entrance
To make arrangements for check-in please contact the property ahead of time using the information on the booking confirmation
If you are planning to arrive after 8 PM please contact the property in advance using the information on the booking confirmation

Access methods

Access code, private entrance

Pets

Pets not allowed

Children and extra beds

Children 11 and younger are not allowed at this property; All guests older than 11 are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Late check-in fee for check-in between 8 PM and midnight
  • Credit card charges are subject to a surcharge of 1.5 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher, a smoke detector, and a security system

We should mention

This property does not have elevators
Children 11 years old and younger are not permitted at this property

Property is also known as

Florance B&B Launceston
Florance Launceston
The Florance Guesthouse
The Florance Launceston
The Florance Guesthouse Launceston

Frequently asked questions

Is The Florance pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Florance?

As of 2025/10/16, prices found for a 1-night stay for 2 adults at The Florance on 2025/10/25 start from NT$5,337, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at The Florance?

Self parking is free at this property.

What time is check-in at The Florance?

Check-in start time: 2 PM; Check-in end time: 8 PM. Late check-in is available from 8 PM–midnight for a fee.

What time is check-out at The Florance?

Check-out is at 10 AM.

Does The Florance provide a shuttle to the airport?

Yes, there's an airport shuttle.

Where is The Florance located?

Located in Launceston CBD, this guesthouse is steps from City Park, Design Centre of Tasmania, and City Park Radio Museum. Albert Hall Convention Centre and Princess Theatre are also within 5 minutes. East Tamar Junction Station is 22 minutes by foot.

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Reviews

The Florance Reviews

9.6

Exceptional

10

Cleanliness

9.2

Location

9.8

Staff & service

8.8

Eco-friendliness

9.6

Property conditions & facilities
Rating 10 - Excellent. 98 out of 123 reviews
Rating 8 - Good. 19 out of 123 reviews
Rating 6 - Okay. 5 out of 123 reviews
Rating 4 - Poor. 1 out of 123 reviews
Rating 2 - Terrible. 0 out of 123 reviews

Reviews

10/10 Excellent

Sandi

Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful building in a great location!
Stayed 1 night in Dec 2024

10/10 Excellent

Jane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A unique and enjoyable place to stay.
Stayed 1 night in Apr 2024

10/10 Excellent

Kate

Liked: Cleanliness, staff & service, property conditions & facilities
This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options. A really lovely place to stay.
Stayed 1 night in Sep 2024

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, property conditions & facilities
Bed was very comfortable and the building was clean safe and secure
Stayed 1 night in Feb 2025

10/10 Excellent

Andrea

Liked: Cleanliness, staff & service, property conditions & facilities
Superb as always.
Stayed 1 night in May 2025

8/10 Good

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
This was a friendly, cozy hotel with great staff and a congenial atmosphere. The food at breakfast was great, as was the environment. The rooms were entirely adequate, though you won't call them luxurious. Overall, it was a great stay with a uniquely warm vibe.
Stayed 1 night in Mar 2025

10/10 Excellent

simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very good. Lovely room, comfy bed, great breakfast. Will return!
Stayed 3 nights in Aug 2024

10/10 Excellent

Lenore

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
beautifully renovated property, perfect location
Stayed 1 night in Mar 2023

10/10 Excellent

LEONID

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very pleasant, art style property, friendly stuff, nice location

10/10 Excellent

Choongkook

Liked: Cleanliness, staff & service, property conditions & facilities
The location is good. The hotel size is small, but the staff was kind and took a comfortable rest.Breakfast was also very good.
Stayed 2 nights in May 2024

8/10 Good

Susie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely quiet space close to town

10/10 Excellent

Hung

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great ambience
Stayed 1 night in Feb 2023

10/10 Excellent

Raymond

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quiet & Clean

The room was spacious and well maintained. The area was quiet and made for a good nights sleep. Breakfast was included, basic but enough to get you ready for the day.
Stayed 1 night in Dec 2024

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Overall our stay at the property was very welcoming and friendly. Service provided was excellent, including the lovely breakfast. We would highly recommend this hotel.

8/10 Good

wayne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was very nice and the staff were lovely. We stayed at the front of the house and the road noise was a small problem. We had a great stay.
Stayed 1 night in Aug 2022

10/10 Excellent

Leigh

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect hidden gem

The hotel is located centrally to the cbd. Rooms are comfortable with own ensuite, tea and coffee. There is also a large conservatory / common area where you can relax. The breakfast provided is next level. The staff (particularly Zoe) were super helpful. If i couldve stayed longer i would.
Stayed 1 night in Feb 2025

10/10 Excellent

Naomi

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charm personified!

This is the most delightful, charming boutique hotel! Location is really convenient to everything. The staff is friendly and kind. Has a warm, cozy ambiance. Loved staying here! Highly recommend!
Stayed 2 nights in Oct 2023

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
wonderful common area for meeting others, fine breakfast

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful place to stay

What a great place to stay. A beautiful old building that has been tastefully restored and added on to. Our room was very comfortable with nice views across city park. Breakfast each morning was very nice. The staff and owners were very friendly and helpful. The hotel is in a great location within easy walking distance of most things to do and places to eat.
Stayed 4 nights in Apr 2023

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful small inn.

Lovely small hotel/inn. Information was communicated to us promptly about check in process and parking as there is not a front desk. Our room was very nice although a bit small but fine for a night or two. The common areas are lovely and the breakfast was wonderful. We would definitely stay again. The location is also very good.
Stayed 1 night in Jan 2024

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Cozy stay

This is a very welcoming and comfortable inn. Well appointed rooms. Nice breakfast. Good recommendations. Friendly owners and staff. Central location. No negatives at all.
Stayed 3 nights in Mar 2024

10/10 Excellent

Tammela l

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charming Hotel

Clean and friendly staff. Don't know about eco hoof prints question but had click on something.
Stayed 1 night in Feb 2024

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly staff but roo a little warm but they had air-conditioning and a ceiling fan
Stayed 2 nights in Feb 2025

10/10 Excellent

Catherine

Liked: Cleanliness, staff & service, property conditions & facilities
We loved the charm of the grand old house which had been so thoughtfully renovated. Everything was neat, functional & stylish! Breakfast in the conservatory was delicious & generous. We will recommend this accommodation.
Stayed 1 night in Mar 2023

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, property conditions & facilities
The Florance is my accommodation of choice in Launceston. It's a beautiful building, and the way it is operated is calming, efficient and thoughtful. I can walk from here to multiple places around the city, while feeling the quiet nest is waiting for me.
Stayed 2 nights in Jun 2023