Personal Data Category | Purposes for collection / use | Sources of Personal Data | Lawful basis (where applicable) |
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Government issued identification data – including passport, driver’s license, government redress numbers, country of residence, tax identification number (for property owners) |
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Identification data – including first name, surname, username, email address, telephone number, as well as home, business, and billing addresses (including street and postal code) |
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Payment data - including payment card number, expiration date, billing address, financial / bank account number |
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Travel related preferences - including favorite destination and accommodation types, special dietary and accessibility needs, as available |
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Loyalty data – including loyalty program membership (for us and/or third-party loyalty programs), loyalty points balance, points earnt and used, loyalty status |
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Geolocation data – including inferred location from IP address, country selected to use our website, and exact, real-time location (with your consent) |
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Images, videos and recordings – including videos, images, facial photographs you upload or that we pull from social media accounts that you connect to your profile with us (e.g. when you create an account using social media sign-in) |
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Communications with us – including emails, chat transcripts with our Virtual Agent and AI assistant (e.g., messages, voice notes), and recordings of calls with customer service representatives |
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Site interaction data - including searches you conduct, transactions, saved travel preferences and other interactions via text or voice with you on our platform (including interactions you may have with our AI Agents and AI filters), online services and apps |
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Feedback data – including any feedback you provide us on our platform, services, and apps (e.g., reviews, surveys, market research participation) |
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Device data – including device type, unique device identification numbers, operating system, mobile carrier, and how your device has interacted with our online services, including the pages accessed, links clicked, trips viewed, and features used, along with associated dates and times |
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Friends, connections and co-traveler data - including data you give us about other people, such as your travel companions, or others for whom you are making a booking, or with whom you are (i) planning a trip, and/or inviting to join a trip board, (ii) having a conversation within or outside our platform (e.g. our AI Agent travel assistant, where available), and friends you refer to us. |
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Child data – including name and contact details of minor travelers provided by you as the parent/guardian of the minor as part of a trip reservation |
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Clickstream data - In certain instances, we may use clickstream data to render an illustration of your usage of our site. Clickstream data is the collection of a sequence of events that represent visitor’s actions on a website. We may reconstruct your site journey modeled on the timing and location of your actions, and include data from different devices, distinct site visits, and visits to our other platforms. |
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Birthdate and gender - including both your specific date of birth or an approximate age bracket you fall within, along with your gender. |
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Voice data – in certain instances, your voice may be recorded in specific interactions with our Customer Services Teams. |
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Sensitive data – data that could reveal sensitive information, including your racial or ethnic origin, religious or philosophical beliefs, sexual orientation, or health or disability information. In limited circumstances, such as if you request a cancelation out of policy, we may ask you to provide substantiating evidence to the supplier to validate the cancelation. We will only use your sensitive personal data for the purposes for which it was collected. |
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Recipient of Personal Data | Purpose Category |
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Expedia Group Companies. We share your personal data within Expedia Group, the main brands of which are listed on expediagroup.com. Other Expedia Group companies act either as joint data controllers or processors for another Expedia Group company when accessing and processing your shared personal data. |
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Third-party service providers. We share personal data with third parties to assist with the delivery of services to you and the operation of our business. These third-party service providers are primarily independently responsible for their compliance with applicable data protection laws. They are required to properly protect personal data we share with them, and they may not use any identifiable personal data other than to provide the agreed services. For example, they are not allowed to use the personal data we share to target you with their own direct marketing (unless you have separately permitted them to do so). |
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Travel suppliers. We share personal data (including travel preferences, contact and payment details, booking IDs, relevant reviews, etc.) with travel-related suppliers such as hotels, airlines, car-rental companies, insurance, vacation-rental property owners and managers, travel governing bodies, and where available, activity providers, rail, or cruise lines who fulfill your booking. If you reach out to us with an inquiry about your booking, we may contact the travel supplier to assist us with your request. Depending on the payment model used for your booking, we may need to forward your payment details to the travel supplier to secure your booking, facilitate check-in, and/or for payment processing (see our Terms of Service for more information about the various payment options we may use). Please note that travel suppliers may contact you to obtain additional personal data if and as required to facilitate your booking or to otherwise provide the travel or associated services. They are independently responsible for their compliance with applicable data protection laws, and you should refer to the relevant travel supplier’s privacy statement for more information about how they process your personal data for more information. |
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Business partners and offers. If we promote a program or offer a service or product in conjunction with a third-party business partner, we will share your personal data with that partner to assist in marketing or to provide the associated product or service. In most of those cases, the program or offer will include the name of the third-party business partner, either solely or with ours, or you will be redirected to the website of that business with notice. |
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Targeted Advertising partners. We may disclose your personal data to our third-party marketing partners for targeted advertising. This may be considered to be “sharing” of data under California law. Subject to certain limitations, some US residents have the right to opt out of having personal data shared for this purpose. For more information, see the Your Rights and Choices section below. You should note that by opting out of these types of disclosures, you may limit our ability to customize your experience with content that may be of interest to you or to provide you with a better travel experience. View our Cookie Statement for more information on our use of tracking technologies for the purposes of targeted advertising. |
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Social media and online platforms: we share personal data with media agencies, social media, search engines and other online platforms to help us target our online marketing (potentially in combination with offering a product or service on that platform, e.g. an itinerary builder). These social media and other online platforms may also use personal data they hold and combine or match it against personal data received from us to create target audiences, which are audiences that we think would be interested in our online advertising (together with the associated product or service, where applicable). This may involve social media and other online platforms building a ‘lookalike’ profile of the type of person we are trying to target and providing specific adverts to those people when they browse the internet or use social media. We may also share personal data with third parties who act as intermediaries between us and social media and online platforms to facilitate the above activities. |
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Other Third-Parties. When you access certain features such as a single sign-on that allows you to login with your social media credentials to our online services, you will share information with the third party, such as the fact that you have visited or interacted with us. The third-party provider may combine this information with other information they have about you. The personal data shared will be governed by the third-party provider’s privacy policy (including any personal data we may access via the third-party provider). The third-party providers should inform you about how you can modify your privacy settings on their site. |
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Recipients in relation to our legal rights and obligations. We may disclose your personal data and associated records to enforce our policies; as necessary to satisfy our tax or other regulatory reporting requirements, including the remission of certain taxes in the course of processing payments; or where we are permitted (or believe in good faith that we are required) to do so by applicable law, such as in response to a subpoena or other legal request, in connection with actual or proposed litigation, or to protect and defend our property, people and other rights or interests. |
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Recipients in relations to corporate transactions. We may share your personal data in connection with a corporate transaction, such as a divestiture, merger, consolidation, assignments or asset sale, or in the unlikely event of bankruptcy. In the case of any acquisition, we will inform the buyer it may only use your personal data for the purposes disclosed in this Privacy Statement. |
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Category | Explanation | Examples |
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Pricing | To help us set competitive prices for your travel options. |
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Fraud | To help detect fraud on our website and/or applications. |
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Feature generation | To better understand our travelers and improve how our services work for you. |
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Auto moderation | To review content and ensure what appears in our systems meets our quality and safety standards. |
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Chatbot | To allow you to chat with our virtual assistant through text conversations to provide you with help and answers to your questions. |
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Insurance | To provide and offer travel insurance options to you. |
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Search engine optimization | To make our travel offerings more visible online; helping you find us more easily when searching for travel options. |
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Content generation | To create helpful travel information, such as translating content into different languages and summarizing text. |
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Search and ranking | To help organize travel options in a way that makes it easier for you to find what you are looking for. |
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Recommendations | To suggest travel options and activities that we think you might enjoy based on your preferences. |
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Security governance | To support our security systems and corporate governance, including helping to keep your personal data secure. |
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Productivity | To improve productivity and efficiency so we can provide you with better service. |
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Anomaly detection | To help spot unusual patterns that help us prevent problems. |
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Images | To enhance images, organize them better, and show you clearer images. |
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Other | We may use AI/ML in various other ways that are not captured by the above categories, to improve your overall experience with us and our services. |
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