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Scarlet Hotel

A rooftop retreat with city views awaits in Old North, where guests can curl up with a book from the library or pedal through neighborhood streets

Choose dates to view prices

Dave Gordon - Son of a Brown sits in Old North, offering a rooftop with spectacular views, a peaceful garden, and a charming library. Free WiFi keeps you connected, and bike rentals make exploring easy and fun.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Housekeeping

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Economy Double Room

Economy Double Room | Premium bedding, in-room safe, desk, blackout drapes

Economy Double Room

9.0 out of 10
Wonderful
(6 reviews)

Highlights

Soundproofed
Air conditioning
Refrigerator
Flat-screen TV
Premium bedding
Blackout drapes/curtains
Rainfall showerhead
Hair dryer
  • City view
  • 12 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Classic Room, 1 Queen Bed

Classic Room, 1 Queen Bed | Premium bedding, in-room safe, desk, blackout drapes

Classic Room, 1 Queen Bed

9.2 out of 10
Wonderful
(10 reviews)

Highlights

Soundproofed
Air conditioning
Refrigerator
Flat-screen TV
Premium bedding
Blackout drapes/curtains
Rainfall showerhead
Hair dryer
  • City view
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Classic Double Room

Classic Double Room | Premium bedding, in-room safe, desk, blackout drapes

Classic Double Room

9.4 out of 10
Exceptional
(3 reviews)

Highlights

Balcony
Soundproofed
Air conditioning
Refrigerator
Flat-screen TV
Premium bedding
Blackout drapes/curtains
Private bathroom
  • City view
  • 16 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Deluxe Double Room

Deluxe Double Room | Premium bedding, in-room safe, desk, blackout drapes

Deluxe Double Room

Highlights

Separate sitting area
Soundproofed
Air conditioning
Refrigerator
Flat-screen TV
Premium bedding
Blackout drapes/curtains
Hair dryer
  • City view
  • 22 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed

View all photos for Standard Room

Standard Room | Terrace/patio

Standard Room

Highlights

Separate sitting area
Soundproofed
Individually furnished
Individually decorated
Private outdoor hot tub
Air conditioning
Refrigerator
Free minibar items
  • City view
  • 50 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Large Twin Bed

View all photos for Deluxe Double Room, Balcony

Deluxe Double Room, Balcony | Premium bedding, in-room safe, desk, blackout drapes

Deluxe Double Room, Balcony

Highlights

Balcony
Separate sitting area
Soundproofed
Private outdoor hot tub
Air conditioning
Refrigerator
Flat-screen TV
Premium bedding
  • City view
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Bed

View all photos for Double Room

Double Room | Premium bedding, in-room safe, desk, blackout drapes

Double Room

Highlights

Soundproofed
Individually decorated
Air conditioning
Refrigerator
Flat-screen TV
Separate bedroom
Blackout drapes/curtains
Premium bedding
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

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About the neighborhood

Located in Old North, a neighborhood in Tel Aviv, Scarlet Hotel is in a shopping district and near the beach. Tel Aviv Marina and Gordon Swimming Pool are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Azrieli Observatory and Givatayim Observatory. Yamit 2000 Water Park and Superland are also worth visiting.
Map
17 J.L Gordon St., Tel Aviv, 6343801

What's nearby

  • Gordon Beach
    Gordon Beach
    5 min walk - 0.5 km
  • Frishman Beach showing landscape views, general coastal views and a sandy beach
    Frishman Beach
    5 min walk - 0.5 km
  • Hilton Beach showing a sunset, general coastal views and wildflowers
    Hilton Beach
    8 min walk - 0.8 km
  • Ben Yehuda Street
    1 min walk - 0.0 km
  • Ben Gurion House
    3 min walk - 0.3 km

Getting around

  • Tel Aviv-University Station
    6 min drive
  • Ben Gurion Airport (TLV)
    31 min drive

Restaurants

  • Aroma (ארומה)
    3 min walk
  • Arale Pizza Bar (ארל'ה)
    3 min walk
  • Keton
    5 min walk
  • Locker Room Cafe
    1 min walk
  • Mapu (מאפו)
    4 min walk

About this property

Scarlet Hotel

Hotel located in Old North
Consider a stay at Scarlet Hotel and take advantage of a rooftop terrace, a garden, and a library. In addition to a snack bar/deli, guests can connect to free in-room WiFi.
Other perks at this hotel include:
  • Coffee/tea in the lobby, a front-desk safe, and beach towels
  • Luggage storage, concierge services, and tour/ticket assistance
  • Guest reviews say great things about the helpful staff
Room features
All guestrooms at Scarlet Hotel boast comforts such as premium bedding and air conditioning, in addition to amenities like free WiFi and safes.
Extra conveniences in all rooms include:
  • Bathrooms with free toiletries and hair dryers
  • 32-inch flat-screen TVs with premium channels
  • Refrigerators, heating, and daily housekeeping

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Library

Family friendly

  • In-room refrigerator
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Tour and ticket assistance

Outdoors

  • Beach towels
  • Garden
  • Rooftop terrace

Accessibility

  • No elevator

More

  • Built in 2017
  • Designated smoking areas

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 32-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Refrigerator

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

The front desk is open daily from 8:00 AM - midnight
Front desk staffed during limited hours
Information provided by the property may be translated using automated translation tools

Access methods

Front desk (limited hours)

Pets

No pets or service animals allowed

Children and extra beds

Children are welcome
Cribs (infant beds) are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

We should mention

This property does not have elevators
No pets and no service animals are allowed at this property
Construction is underway at a neighboring building and there may be noise disturbance from the construction work
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

Dave Gordon Son Brown Hotel Tel Aviv
Dave Gordon Son Brown Hotel
Dave Gordon Son Brown Tel Aviv
Dave Gordon Son Brown
Dave Gordon Son Of A Brown
Dave Gordon - Son of a Brown Hotel
Dave Gordon - Son of a Brown Tel Aviv
Dave Gordon - Son of a Brown Hotel Tel Aviv

Frequently asked questions

Is Scarlet Hotel pet-friendly?

No, pets are not allowed at this property.

How much is parking?

Scarlet Hotel doesn't offer parking.

What time is check-in at Scarlet Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight.

What time is check-out at Scarlet Hotel?

Check-out is at 11:00 AM.

Where is Scarlet Hotel located?

Located in Old North, this hotel is steps from Ben Yehuda Street and Gordon Gallery. Frishman Beach and Ben Gurion House are also within 10 minutes.

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Reviews

Scarlet Hotel Reviews

8.8

Excellent

9.0

Cleanliness

9.2

Location

9.2

Staff & service

8.6

Property conditions & facilities
Rating 10 - Excellent. 186 out of 334 reviews
Rating 8 - Good. 105 out of 334 reviews
Rating 6 - Okay. 23 out of 334 reviews
Rating 4 - Poor. 10 out of 334 reviews
Rating 2 - Terrible. 10 out of 334 reviews

Reviews

8/10 Good

rebecca

Liked: Staff & service
Nice staff, convenient location
Stayed 1 night in Nov 2025

10/10 Excellent

Vincent

Liked: Cleanliness, staff & service, amenities
cozy and stylish little hotel, in a prime location to enjoy tel aviv (close to the beach, restaurants and public transportation). Staff is friendly
Stayed 4 nights in Oct 2025

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff and service Very attentive The hotel is incredibly located, walkable to a very beautiful beach and close to tons of restaurants, bars and cafes. Highly recommend !!
Stayed 4 nights in Oct 2025

10/10 Excellent

Marc

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great place with friendly staff. Great location.
Stayed 7 nights in Aug 2023

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, property conditions & facilities
Clean and comfortable
Stayed 3 nights in Aug 2023

10/10 Excellent

Lawrence

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Friendly hotel with nice features

The front desk staff was very good. Very helpful and always with a pleasant greeting. They gave you details on the hotel amenities as they share with their "cousin" hotel. Convenient to bus stop to airport, that runs every hour.
Stayed 7 nights in Sep 2023

6/10 Okay

David

Liked: Cleanliness, property conditions & facilities, room comfort

Quirky clean well priced hotel up a flight or two

This is a quirky little hotel with retro 50s decor, which I adore… it’s only about four blocks from the Gorden Beach, which is my favorite beach so I like the location The price is good in the rooms are comfortable. There are some cons here all of the rooms are upone to three or four flights of stairs. While there is coffee in the lobby… The lady at the front desk said they never have milk that said, how hard would it be to have milk?… Breakfast is not at the site it’s around the corner, and since I was late for a plane, I just went across the street and brought a cappuccino.
Stayed 1 night in Sep 2023

8/10 Good

Daniel

Liked: Cleanliness
Very comfortable for a night
Stayed 1 night in Oct 2025

4/10 Poor

Yonatan

Disliked: Cleanliness, property conditions & facilities
Loud
Stayed 2 nights in Nov 2025

10/10 Excellent

Mauricio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Boutique Hotel

friendly staff and wonderful location
Stayed 1 night in Jun 2022

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome place to stay in Tel Aviv
Stayed 8 nights in Aug 2022

10/10 Excellent

Ryan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed my stay very much. The staff was always available and very helpful.
Stayed 4 nights in Apr 2023

8/10 Good

Ravid

Liked: Cleanliness, staff & service, property conditions & facilities
Good location
Stayed 1 night in Sep 2023

10/10 Excellent

Matthias

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is extra-nice!
Stayed 1 night in Jan 2023

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful reception staff

The staff in reception were fantastic and could not do enough to help.
Stayed 1 night in Jul 2023

10/10 Excellent

Elissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff. Great for a couple or one person.
Stayed 3 nights in Aug 2022

10/10 Excellent

gilles

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing

Amazing place with a nice decoration and a very good service
Stayed 4 nights in Aug 2023

8/10 Good

Marie-Pier

Liked: Cleanliness, staff & service, amenities
Amazing staff! Good location. Confortable beds. Enjoyed the free beer and popcorn.
Stayed 1 night in Oct 2022

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities
Great place and close to the beach but it’s not sound proof and very noise at night and music plays in the halls during the day until 11pm Overall I good place
Stayed 4 nights in May 2023

10/10 Excellent

Sasson

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very accommodating employees

8/10 Good

Philippe

Liked: Amenities
Great

10/10 Excellent

Chialun

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very cozy place

The stay was good. But the false fire alarm upset people. The manager and employees are very friendly. Also the breakfast is awesome and you will go to the cafeteria in their other collection.
Stayed 2 nights in Feb 2023

10/10 Excellent

sabine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Not my first time at Dave Gordon's. Will always come again.
Stayed 4 nights in Sep 2023

10/10 Excellent

Marco

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing

Perfect location, walking distance from Dizengoff street with many bars and restaurants. Walking distance to the beach, where you can walk to okd town Jaffa. The staff is amazing and forthcoming. Venue is very special, nothing standard in all ways.
Stayed 4 nights in Nov 2022

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
This was a great property when it comes to location. You're a 5 minute walk away from Gordon Beach, 45 minute walk to Jaffa. The property was clean and had everything I needed. My only complaint is the walls are fairly thin so if you have people near you that are up late partying you hear it clearly
Stayed 3 nights in May 2023