Frankly, when we were planning our vacation to the Black Hills , we hesitated in selecting Comfort Inn. We had a negative view of the Comfort Inn brand as having outdated decor and facilities, disinterested staff, substandard cleanliness. Despite these percceptions of Comfort Inn in general, we ultimately selected the Comfort Inn in Custer because it offered a competitive rate, it was ideally located for our interests; and its online presence felt believable. Boy, were we wrong! The Comfort Inn in Custer single-handedly convinced us to change our perception of the Comfort Inn brand. The Custer property was clean, convenient, and appe8aling as we drove in. The front desk staff were dressed professionally, were welcoming, and appeared genuinely committed to the hotel's success. Our room was clean and very comfortable. Even a minor maintenance issue was addressed immediately. Our room faced the hill behind the hotel. As my husband was looking out the window, he said it would be nice to see deer or other animal grazing on the hill. I thought it was an odd thing for him to say and ,
I just shook my head. I know this sounds crazy, but the next day when my husband was having coffee and looking out the window, he excitedly called me to the window. Yes indeed, there were five deer directly facing our room. I'm not joking. Now that's customer service. The Comfort Inn - Custer ROCKS!
We now have a very positive view of the Comfort Inn brand thanks to the Custer team.