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Spend any time driving around Spain and you're likely to encounter a bullboard. These giant 46ft tall (14m) bulls have a lively history. The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772). At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them. A decade later the regulations changed, forcing the signs further from freeway. To compensate, Osborne doubled their height. That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways. The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs. President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed. By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous. Think of the bulls like the Golden Arches - there's just no need to say anything more. Some 90 or so bullboards still dot the Spanish landscape. This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road. For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Spend any time driving around Spain and you're likely to encounter a bullboard. These giant 46ft tall (14m) bulls have a lively history. The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772). At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them. A decade later the regulations changed, forcing the signs further from freeway. To compensate, Osborne doubled their height. That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways. The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs. President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed. By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous. Think of the bulls like the Golden Arches - there's just no need to say anything more. Some 90 or so bullboards still dot the Spanish landscape. This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road. For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
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薩拉曼卡 Hospes Palacio de San Esteban, Design Hotels 旗下成員
5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
2月3日至2月4日價格為每晚 NT$3,819
NT$3,819
總價 NT$4,201
2 月 3 日 - 2 月 4 日