Agadir

Visit Agadir to explore a rich local culture, beautiful white-sand beaches and unique bazaars. While it was almost completely destroyed by an earthquake in 1960, a major rebuilding program slightly to the south of the original city has resulted in Agadir being the biggest coastal resort in Morocco.

Start your visit to Agadir at the city’s 6-mile (10-kilometer) long beach. Watersport enthusiasts will enjoy surfing, paragliding and jet skiing. Lifeguards patrol the beach in peak months, from June to September. Stroll along the waterfront promenade from Marina d’Agadir, which has space for almost 300 yachts. You’ll find bars, restaurants, hotel resorts and clubs.

Take a trip to the ruins of the kasbah, or fortress. It was originally built in 1540, revamped in 1752 and then destroyed by the 1960 earthquake. Have your camera ready for views of the city and bay.

Below the kasbah is an expanse of green known as the Ancienne Talborjt. This is the site of the old Agadir before it was destroyed by the earthquake. To find out more about the disaster, go to the Mémoire d’Agadir museum, which has free admission.

For history of a different kind, visit the small but interesting Musée du Patrimoine Amazigh, which has an admission fee. This museum has an excellent display of artifacts from the Berbers, the local indigenous ethnic group. Learn about the Berbers traditional life and culture through the displays of jewelry, clothing, music instruments, art and crafts.  

Go shopping at the Souk El Had bazaar. Here, thousands of stalls sell a wide range of products, including  spices, Moroccan art and leather goods. The market’s busiest days are Saturday and Sunday.

Getting around Agadir is easy. Much of what you will want to see is within walking distance of the beach. Alternatively, jump on the tourist train for a fun ride around the city. Inexpensive taxis are ideal on hot days, especially when visiting the kasbah.