This small hotel is a jewel. It is secluded next to the ancient Confucian shire grounds on a small alley with no thru traffic. You can walk five minutes to the Jongno 5 subway stop past at least five coffee shops and several small Korean restaurants and the ubiquitous 7/11 emergency food stores. There are markets in the neighborhood and the Insadong shopping area is conveniently close by. But get the kakao map app or have the address in Korean for a taxi driver or you will never find it.