Come Moon is a great little hotel just outside of Phrae town, maybe almost a 1km walk to the old town and the night market. It has an almost chic/hipster feel to it, with grey concrete washed walls and floors and minimal furnishings in the room - a nice large comfortable bed, a fridge and a convenient work desk with decent wifi. The bathroom has a nice open shower with good hot water.
It might not be well known, as the songthaew from Den Chai dropped me off at the wrong place (but I was happy to walk and explore the area). The staff are friendly and helpful, and called a songthiew to take me to Phrae bus station when I was leaving.
Breakfast was fairly basic, with options of either congi or toast, but it was nice to sit outside and enjoy the morning sun while planning a day out in beautiful Phrae, which is easily explored using the bicycles which are free to borrow from the hotel.